Infographic: The 7 Types of Digital Marketers

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Digital Marketers

The folks at Optify shared this infographic a while back and we just got around to sharing it. This is a humorous look at the 7 types of digital marketers. While I love the humor, there’s also an underlying concern that the infographic really does raise… marketers tend to do what they’re comfortable with. We’ve watched as even our clients continued to resources on strategies that weren’t working – simply because they were comfortable with them. Quite honestly, it’s why having a marketing agency as a partner is fantastic. The … Continue reading

Infographic: The #Hashtag Guide

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We’ve written about the importance of using hashtags when you’re using Twitter, but it’s a methodology that’s spread through other platforms as well. Most notably, YouTube, Instagram and Google+ have added support… with Facebook right around the corner! Simply put, hashtags are a simple way to denote a key word, phrase or topic within your text. By preceding your text with a pound sign, you make the content easier to search for and find. For marketers, it’s a required strategy – many professionals scour these sites in search of people, … Continue reading

13 Tools for Hashtag Research and Management

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Hashtag was the word of the year, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). Hashtags continue to have benefits for use in social media – especially as their use has expanded from Twitter, Google+ and now Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. Just as a keyword is essential for finding information online, hashtags are important as well. We’ve written about what a hashtag is in the past. People and businesses utilize hashtags to get found, … Continue reading

It’s Not Getting Easier for Marketers

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Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the story and consumers or B2B consumers had to accept it… regardless of how accurate was. Marketers had 3 channels of national television, local radio, the newspaper, billboards, conferences, the (original) … Continue reading