Technology and Marketing Advice from New Media Marketing Experts
The other night I had my shopping cart full on Apple.com with a brand new MacBook Pro with retina display. My finger literally hovered over the purchase button. My current MacBook Pro is still a great machine but it’s really starting to feel slow compared to all the new Macs coming out. At the time, I was watching a television show describing the MacBook Pro and I was on my iPad. As I start to think about my online buying habits, that seems to be the norm… I browse and … Continue reading
Today’s consumers have developed unique pre-purchase behaviors – even when shopping locally. The use of mobile applications and the mobile web prior to a purchase offline is growing in popularity. Consumers are finding places to shop, reading reviews, looking for deals and researching the product. The great news for retailers is that shopping in-person is still essential. Personally, I tend to research online and purchase online… unless I’m anxious to get the product in my hands immediately. I hate shopping, though, so I might be a bit different than other … Continue reading
Last night I watched the beginning (but missed the rest) of Oprah’s Big Give show. I loved the premise – provide someone with $2,500 and the person who does the best job at raising the most money wins. At the heart of the show was that you had to go and meet the person or people you were helping. As a result, the pressure wasn’t just to perform – it was truly not to let the people down that you were there to help. What I’ve read as a follow … Continue reading
