These are probably the worst 4 words that you can ever hear as an agency from your client. You never get used to it even though it happens fairly often. People hire designers to do the impossible… pull a vision out of their head and put it into an image, site, video or even a brand. Worse, it’s rarely an answer that matters. It really doesn’t matter whether or not you like it. As long as a design isn’t going to damage your brand and it’s been professionally designed, you … Continue reading
TechPoint is formally announcing Indiana’s Measured Marketing Initiative, a national media relations campaign to position Indiana as the leader of a fast-growing, emerging technology business category that TechPoint has coined as measured marketing. The Measured Marketing Initiative’s Goals: Raise awareness that this region is developing some of the most sophisticated product and service organizations in the country when it comes to result-based marketing efforts and technologies. Generate customers for existing businesses through national promotions. This, in turn, will help us to continue to recruit the most talented graduates from Indiana … Continue reading
Rocky Walls and Zach Downs from Twelve Stars Media came down to the DK New Media office and shot video of Chantelle and I for a couple videos we wanted to put on the Corporate Blogging Tips site. Here’s the Corporate Blogging for Dummies video with Douglas Karr: This was a fantastic session. None of the content was scripted nor rehearsed. We reviewed our goals prior to the shoot: Promote the release of the book, Corporate Blogging For Dummies. Promote the site and corporate blogging on Twitter and Facebook. Promote … Continue reading
I’m not sure I’m going to eat more ice cream, but I did wind up depriving myself of another hour of sleep watching all of the fun videos at Breyer’s Smooth and Creamy site. Here’s one movie starring yours truly! Sorry for the autoplay – I tried to add a parameter so that it wouldn’t do it, but it appears they have it disabled. Ugh. The viral campaigns were built by Oddcast. Oddcast is really blazing a trail, including the field of augmented reality.
Business cards have always been a fun exercise for me. I’ve always done something different with my business cards – first were my blogging cards with my photo, then packs of PostIt Notes, and most recently a slim card with a dispenser from Zazzle. Today I was watching a teleseminar of Alex Mandossian in a business education series that I’m subscribing to and he pointed out a great opportunity that I’ve let slip past… three business cards in a row! Some truths about business cards Most people don’t remember the … Continue reading
If I don’t have anything to write about on my blog, I usually do some browsing and find some incredible links and share those instead. If you’re taking the time to return to my site or subscribe to my feed, I want to ensure I don’t waste your time by half-assing a blog post. Despite my efforts, some of my posts are stinkers and others get a ton of attention. After blogging for years now, it’s still impossible for me to predict my readership. I suppose it’s a lot like … Continue reading