Beware of Guest Posts

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Black and yellow striped caution tape barrier

As you’re looking to develop content for your site, it’s always a challenge to keep up the desire for great content. You may be tempted to accept guest bloggers from time to time for your blog. Each and every day we get offers to pay for sponsored posts as well as requests for guest posts. We tested paid posts many moons ago and immediately stopped … Continue reading

Does Your Business follow Social Media Etiquette Best Practices?

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Etiquette

Social media etiquette… the expression makes me squirm. It seems there’s always someone trying to apply a set of rules to everything nowadays and I can’t stand it. Of course there are unacceptable behaviors online and offline… but the beauty of the platform is that whether or not you follow the so-called rules, you’ll see the results. Here’s an example… I follow a large email … Continue reading

The Terrible 2014 CMO Guide to the Social Landscape

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Social Media Landscape

Yesterday, I had this post completed and was just about to click publish when I knocked a beer over on my laptop. I hope it wasn’t karma coming to kick my butt. The laptop survived, but somehow the blog post disappeared. I’m writing this post with the faint smell of beer in the background to remind me to keep my snarkiness down. Here’s the thing, … Continue reading

Recruit’em: Find Business Connections on Google

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Look to the future

If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I utilize Google though. It’s free … Continue reading

How to Improve Engagement on Google+

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google-plus-engagement-infographic

How’s your engagement on Google+? Mine sucks… honestly. I find very few conversations in Google+ and my social time is swamped with Facebook and Twitter. I’m struggling with Google+ even though I really do like the platform and the continued integrations and optimization they’re doing. Maybe this infographic from Irfan Ahmad will motivate me to reserve some time again! A key metric that Irfan points … Continue reading

Best Practices for Post and Status Update Formats

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social-media-post-formats

I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often … Continue reading

Social Media for Unsexy B2B Industries

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social-media-b2b

In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for a business-to-business (B2B) com­pany, chances … Continue reading

Smart Ways to Combine Content Marketing with SEO

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search distribution

The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines … Continue reading

Marketing to Cross-Platform Audiences

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cross-platform-audience

88% of Americans own at least 2 internet-connected devices and 90% of Americans use multiple devices sequentially throughout the day. For marketers, this provides both a challenge and opportunity to coordinate and saturate mediums where the audience is… while ensuring they leverage the strengths of the device they’re communicating on. This infographic from Uberflip digs into the facts – which demographics are on which devices, … Continue reading