Infographic: Marketing to Cross-Platform Audiences

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88% of Americans own at least 2 internet-connected devices and 90% of Americans use multiple devices sequentially throughout the day. For marketers, this provides both a challenge and opportunity to coordinate and saturate mediums where the audience is… while ensuring they leverage the strengths of the device they’re communicating on. This infographic from Uberflip digs into the facts – which demographics are on which devices, how much time they’re spending on them, and what the experts are saying – so you can adapt and rock your mobile content strategy. Dive … Continue reading

Good SEO

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White Hat

Last week I had the pleasure of meeting Anthony Duignan-Cabrera, a journalist, content master and digital marketer who helped Patch skyrocket in popularity. I cringed when I was introduced as the SEO consultant, though. While our engagement with this client is purely search consultation, I cringed because it denotes a very specific picture of what I might be doing for the client. If you’ve met or listened to Anthony speak, he’s awesome… blunt and direct. Anthony immediately said he didn’t like SEO. My response… Me too! My standard explanation with … Continue reading

Infographic: Which Social Media Platforms Drive the Most Sales?

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Wow… to better understand how social media is impacting the ecommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all social media visits to Shopify stores come from Facebook. An average of 85% of all orders from social media come from Facebook. Orders from Reddit increased 152% in 2013. Polyvore generated the highest average order value ahead of Facebook, Pinterest and Twitter. Instagram generates higher average orders than those same … Continue reading

Infographic: What is Organic SEO?

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If you want to understand search engine optimization, you really have to stop listening to those in the industry looking to profit from it and simply boil it down to Google’s advice. Here’s a great paragraph from their Search Engine Optimization Starter Guide: Even though this guide’s title contains the words “search engine”, we’d like to say that you should base your optimization decisions first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content and are using search engines to find … Continue reading

Contactually: Maximize Your Network ROI

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Managing the relationship with your prospects and clients is most of the battle when it comes to retention and acquisition. While a return on investment is fantastic for our clients, helping them with ideation, platform advice, and even being a connector for industry news, competitive research, other vendors and job applicants is often just as important and valuable to them. The typical CRM has the ability to record your team’s touchpoints – but doesn’t necessarily drive the nuturing home. Contactually aims to help businesses follow up with the right people, … Continue reading

Zavers: Digital Coupon Distribution from Google

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Google is extending its reach into digital coupon distribution with Zavers. Zavers enables retailers to get the right coupons to the right shoppers, expand rewards programs, and track redemption in real-time. Shoppers find the manufacturer discounts on their favorite retailer websites and add the digital coupons to their online cards. Savings are automatically deducted at checkout when shoppers swipe their rewards card or type in their phone numbers – no scanning or sorting of physical coupons are necessary. Benefits of Zavers Digital Coupon Distribution Rewards – Zavers by Google allows … Continue reading

Infographic: 10 Hottest Trends in Social Media Marketing

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Social media trends are changing… but I’m not sure it’s fulfilling its promise. With the push to get more and more revenue, it seems to me that the most popular social channels on the Internet are cannibalizing all of the social aspects of their platforms and just killing it all to be more paid medium channels. With all the glory and hype of social media… you would have thought it could have becoming something so much better than a banner advertising channel with a ton of impressions and some cool … Continue reading

Has Social Media Reached Its Innovative Capacity?

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Social media’s growth in the last few years was unlike anything we’ve ever seen. Along for the ride, of course, was social media marketing. As we look to 2014, I can’t help but wonder if – as fast as social media rose – it’s now reached its innovative capacity. I’m not saying social media is any less popular nor is it to say social media marketing is less effective, that’s not my point. My point is that I’m not as excited about what may be coming next. Big data and … Continue reading