Tag Archives: google+

Freebase: A Database of People, Places or Things

Posted on by Douglas Karr
171
freebase-logo

Over 39 million topics and a billion facts have been uploaded to Freebase, a community-curated database of well-known people, places, and things. Imagine being able to access information via simple queries using Metaweb Query Language (MQL). That’s Freebase! Freebase is even powering some applications – supplying the topics that apps like Swipp are utilizing to organize and rate topics. Special thanks to Chris Carfi for sharing the technology with me! Via Wikipedia: Freebase is a large collaborative knowledge base consisting of metadata composed mainly by its community members. It is … Continue reading →

Zero Moment of Truth: 8 Steps to Readiness

Posted on by Douglas Karr
155
ZMOT

Late last year I stood in for a colleague to do a presentation on Google’s Zero Moment of Truth. While there’s a ton of effort and material put into documenting the strategy, for most modern marketers the material is fairly elementary. Basically, the decision-making moment when you decide to make a purchase is the Zero Moment of Truth – or simply ZMOT. Here’s the ZMOT Presentation I did: Here’s a more detailed video on the topic with the automative industry as an example: While ZMOT may not be revolutionary, Google … Continue reading →

The Dangers of SEO and How to Implement a Flawless Strategy

Posted on by Douglas Karr
76
Dangers of SEO

Yesterday we had a great regional conference organized by Revenue North. The topics ranged across business, technology and marketing and I opened the day with a discussion of the dangers of SEO. So much has changed in the search engine optimization industry. One of my attendees even joked with me that I had conflicting advice just a couple years ago. I did not disagree. I absolutely have changed my opinion of how SEO should be deployed and what attention should be paid to the strategy. The Problem SEO is a … Continue reading →

Google Co-Occurrence: Already Smarter than You Think

Posted on by Nikhil Raj
88
Google Co-occurrence

I was recently doing some testing of Google Search Engine Results. I searched for the term WordPress. The result for WordPress.org caught my attention. Google listed WordPress with the description Semantic Personal Publishing Platform: Notice the snippet provided by Google. This text is not found in WordPress.org. In fact, the site doesn’t provide a meta description at all! How did Google pick that meaningful text? Believe it or not, it found the description from one of the 4,520,000 pages describing WordPress. I looked at one of the results. That is … Continue reading →

Because Google Said So

Posted on by Douglas Karr
137
Business

Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – just listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Webmasters and an increase in errors as inconsequential. As their consultant, I’m asked to defend, numerically, why they need to fix those problems. Understanding that the development involved is very intensive and there’s … Continue reading →

Infographic: 7 Business Benefits of Google+

Posted on by Douglas Karr
120
Google+ Business Benefits

Search Mojo, a full service agency in Charlottesville that specializes in SEO, has produced this infographic – the 7 Business Benefits of Google+. Too many marketers dismiss Google+ because they don’t believe its effective given the level of engagement compared to Facebook. As a marketer, I’m always surprised when other marketers dismiss a situation like this where there may, indeed, be less people… but there’s also less competition at this point! Companies are making a huge mistake by not capitalizing on the platform early and putting mileage ahead of their … Continue reading →