Recruit’em: Find Business Connections on Google

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Look to the future

If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I utilize Google though. It’s free … Continue reading

How to Improve Engagement on Google+

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google-plus-engagement-infographic

How’s your engagement on Google+? Mine sucks… honestly. I find very few conversations in Google+ and my social time is swamped with Facebook and Twitter. I’m struggling with Google+ even though I really do like the platform and the continued integrations and optimization they’re doing. Maybe this infographic from Irfan Ahmad will motivate me to reserve some time again! A key metric that Irfan points … Continue reading

Best Practices for Post and Status Update Formats

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social-media-post-formats

I’m not sure I would have called this infographic How to Create Perfect Posts; however, it does have some great clarification on what best practices work for updating your blog, video and social statuses online. This is the fourth iteration of their popular infographic – and it adds in blogging and video. Utilization of imagery, call-to-action, social promotion and hashtags are great advice and often … Continue reading

Social Media for Unsexy B2B Industries

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social-media-b2b

In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out. If you work for a business-to-business (B2B) com­pany, chances … Continue reading

Smart Ways to Combine Content Marketing with SEO

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search distribution

The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines … Continue reading

Marketing to Cross-Platform Audiences

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cross-platform-audience

88% of Americans own at least 2 internet-connected devices and 90% of Americans use multiple devices sequentially throughout the day. For marketers, this provides both a challenge and opportunity to coordinate and saturate mediums where the audience is… while ensuring they leverage the strengths of the device they’re communicating on. This infographic from Uberflip digs into the facts – which demographics are on which devices, … Continue reading

Good SEO

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White Hat

Last week I had the pleasure of meeting Anthony Duignan-Cabrera, a journalist, content master and digital marketer who helped Patch skyrocket in popularity. I cringed when I was introduced as the SEO consultant, though. While our engagement with this client is purely search consultation, I cringed because it denotes a very specific picture of what I might be doing for the client. If you’ve met … Continue reading

Which Social Media Platforms Drive the Most Sales?

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social-commerce-by-platform

Wow… to better understand how social media is impacting the ecommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all social media visits to Shopify stores come from Facebook. An average of 85% of all orders from social media come from Facebook. Orders from Reddit … Continue reading

What is Organic SEO?

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what-is-organic-seo

If you want to understand search engine optimization, you really have to stop listening to those in the industry looking to profit from it and simply boil it down to Google’s advice. Here’s a great paragraph from their Search Engine Optimization Starter Guide: Even though this guide’s title contains the words “search engine”, we’d like to say that you should base your optimization decisions first … Continue reading