Technology and Marketing Advice from New Media Marketing Experts
Time for me to ruffle some SEO feathers again! Today I decided to download my stats from Google Webmasters and really do some digging on the traffic that I’m getting from organic search. The Marketing Technology blog ranks incredibly high on a number of keywords with dozens of #1 ranks on highly competitive, high volume keywords. We all know that the higher the rank, the higher the click-through rate on a search engine results page. But does that matter in … Continue reading
If you’re a publisher, SEO professional or a CMS platform, you should already have implemented a means for verified ownership. Authorship has been around for a few months and has gone through some fine-tuning, resulting in a great feature that really enhances your search engine visibility. In fact, I’d question any SEO company that’s not pushing their clients to ensure they have accomplished this. I’ve written about verified ownership and how to implement rich snippets in WordPress. It’s not as … Continue reading
If you’ve got a Smartphone or Tablet, viewing websites can be a bit challenging. Google comes to the rescue with Google Currents. Google Currents is Google Reader on steroids, even allowing publishers to optimize their content and organize it using their Google Currents Producer. Be sure to subscribe to the Marketing Technology blog on Google Currents. We’ve got all of our sections segmented out, our radio show, videos and even our Google+ content!
It’s always interesting to me when folks question whether Google+ is going to make it or not. This infographic from Flowtown by Column Five questions it as well, noting that only 17% of users are active on the network. While that’s true, the Google+ gates have barely opened yet. Think about mass audience that Google reaches through Blogger, Apps, YouTube and its search engine – all platforms that competitors like Facebook can not compete. Then start to think about social … Continue reading
We’ve seen too many clients coming to us after losing tons of money running their pay per click (PPC) campaigns on their own. It’s not that they didn’t pay attention or manage the accounts appropriately, it’s simply that they didn’t know how to impact their results and actually improve them. Most people believe pay per click is simply a bidding war and don’t even realize that, by improving the quality of their ads, they can rank higher than the highest … Continue reading
This won’t be yet another post encouraging you to go set up your Google Plus Page for business immediately, nor will it give you instructions on how to do so. Admittedly, that is what I was hoping to suggest at the release of Google+, and despite my preparation for a webinar to that end, I must realistically offer an alternative … for now. Why not just dive in? Well, while we should allow for the fact that Google+ Pages are … Continue reading
Own a small business? Google research shows that online video can boost in-store sales by 6%, and boost brand recall by as much as 50%. Google and American Express are teaming up and producing videos for small businesses to promote their small business through the use of video. My Business Story is a free tool for small businesses from Google and American Express. The tool offers a step-by-step guide for small business owners to create a free, professional-quality video about … Continue reading
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