Google Webmasters

Martech Zone articles tagged google webmasters:

  • Search Marketing
    What is a Robots.txt File? How to Test and Resubmit

    What is a Robots.txt File? Everything You Need To Write, Submit, and Recrawl a Robots File for SEO

    We’ve written a comprehensive article on how search engines find, crawl, and index your websites. A foundational step in that process is the robots.txt file, the gateway for a search engine to crawl your site. Understanding how to construct a robots.txt file properly is essential in search engine optimization (SEO). This simple yet powerful tool helps webmasters control how search…

  • Analytics & TestingSupermetrics - export marketing data automatically

    Supermetrics: Automate Extracting Your Data From Virtually Any Marketing Platform

    It’s an unfortunate truth but a vast majority of SaaS providers don’t have a comprehensive reporting solution and/or lack the capabilities to extract or migrate the marketing data. As marketers struggle to coordinate their marketing strategies across a stack of solutions, they need a tool that can pull the necessary data so they can analyze across mediums and channels. Supermetrics…

  • Search Marketing
    List of SEO Tools and SEO Platforms

    50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking

    We’re always on the lookout for great tools and with a $5 billion industry, search engine optimization (SEO) is one market that has a ton of tools to help you. Whether you’re researching your competitors’ backlinks, trying to identify keywords and co-occurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools…

  • Analytics & TestingGoogle Analytics

    How to Add a User to Google Analytics

    It may point to some usability issues with your software when you can’t do something as simple as add another user… ahhh, but that’s what we all love about Google Analytics. I’m actually writing this post for one of our clients so they can add us as a user. Adding a user isn’t the easiest task, though. First, you’ll need…

  • Search Marketingoops

    Google Search Console Goofed And Sent False Alerts on WordPress

    Sometimes I scratch my head where exactly Google is going with its search console. While I do believe it’s an amazing service to detect malware on sites and prevent those sites from being listed in search results, I’m not so sure I want Google actually scanning sites looking for issues. Case in point was a premature alert that went out…

  • Search Marketing
    www versus non-www redirect and seo

    Finally, It’s Time to Retire Your WWW

    Sites like ours that have been around for a decade accumulated SEO rank on pages that have sustained incredible traffic. As with most sites, our domain was displayed and started with www. In recent years, the www has become less prominent on sites… but we kept ours because that subdomain had so much authority with search engines. Until now! Moz…

  • Search Marketing
    search engine domain

    How to Minimize Search Impact When Migrating to a New Domain

    As with many companies that grow and pivot, we have a client who is rebranding and migrating to a different domain. My friends who do search engine optimization are cringing right now. Domains build authority over time and ripping out that authority can tank your organic traffic. While Google Search Console does offer a change of domain tool, what they…

  • Marketing Infographics
    mobile search responsive

    Responsive Design and the Mobile Search Tipping Point

    One of the reasons why we pulled the trigger on getting our site up on a new mobile-optimized theme wasn’t just all the noise that Google and professionals were making in the SEO space. We were seeing it for ourselves in the observations of our clients’ sites. On our clients with responsive sites, we could see a substantial growth in…

  • Search MarketingDepositphotos 12295247 m

    Google Search Console Scared the Crap out of Me!

    We’ve been working day and night preparing Martech for an upcoming design change. Work has included going back through 4,000 blog posts – ensuring we have featured images, the content isn’t out of date (like platforms that have gone out of business), and ensuring we don’t have other strange problems… like about 100 posts that I messed up the html…

  • Social Media & Influencer Marketing

    Because Google Said So

    Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – just listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Webmasters and an…

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