30+ Online SEO Tools for Links, Keywords and Rank Tracking

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SEO Tools

We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. Ahrefs Site Explorer – The largest and the freshest index of live links. Index is updated every 15 min. AuthorityLabs – Track website rankings in Google, … Continue reading

Because Google Said So

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Business

Google is the master. Period. We can’t avoid it. If you want to benefit from organic search, the SEO formula is simple – just listen to what Google wants you to do and do it! (And don’t do as they do) It happened again this week. A representative from the web department brushed off an alert in Webmasters and an increase in errors as inconsequential. As their consultant, I’m asked to defend, numerically, why they need to fix those problems. Understanding that the development involved is very intensive and there’s … Continue reading

Beware – Google Webmasters Ignores Your Longtail

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Long-tail

We uncovered another peculiar issue yesterday when reviewing our clients’ organic search engine performance. I exported and reviewed impression and click data from Google Webmasters Tools and noticed that there were no low counts, only zeros and large counts. In fact, if you were to believe Google Webmasters data, the only great terms that were driving traffic were the brand name and highly competitive terms that the client ranked on. There’s a problem, though. Google Analytics keyword data proves the opposite.. that the majority of the search engine traffic is … Continue reading

Monitor Site Speed with Torbit Insight

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Measure Site Speed

The site is loading slow. I can’t tell you how many times I’ve received this message over the years when working with clients. Site speed is incredibly important… it can reduce bounces, keep visitors engaged, get your site ranked better in Google, and ultimately lead to more conversions. We love fast sites… it’s one of the first issues we attack with a client (and also why we host WordPress on WPEngine – that’s an affiliate link). Getting a note that the site is slow is frustrating because it could be … Continue reading

Our Verified Author Links Result in a 484% Higher Click-Through Rate

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authorship

If you’re a publisher, SEO professional or a CMS platform, you should already have implemented a means for verified ownership. Authorship has been around for a few months and has gone through some fine-tuning, resulting in a great feature that really enhances your search engine visibility. In fact, I’d question any SEO company that’s not pushing their clients to ensure they have accomplished this. I’ve written about verified ownership and how to implement rich snippets in WordPress. It’s not as easy as dropping in a plugin (yet), but it is … Continue reading

The Business of Word Research

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This is a Sponsored Post. With the value of search engine ranking so high, it’s no wonder that research tools are popping up everywhere on the web. I utilize WordTracker in my blog, simply because it has an easy-to-use plugin for finding the best tags for each of your posts. I know that SEOmoz has quite a few keyword and key phrase tools within its arsenal of premium content, I simply can’t justify the expense at $49 per month on my little blog. Wordze requested that I do a sponsored … Continue reading

You Would Read Every Post If I…

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My CEO has hired a part-time resource to produce the marketing copy we need when we deploy our new marketing website. The person that’s been hired has a strong marketing background but not a web marketing background – I’m assured that they’ll be able to pick it up easily (I hope so!). To provide some direction, I’ve provided the copywriter with some great resources on writing content. One of the resources is Junta42′s Top Content Marketing Blogs. I haven’t checked out all of the blogs on that list but it … Continue reading

Find the Right Words

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If you’d like to maximize your Search Engine results, one of the key strategies is the use of synonyms and pluralities throughout key elements of your blog post. Knowing what people are actually searching for is a challenging, but fruitful exercise in ensuring your content will be found. There are a few places where you should be varying your keywords in each and every blog post. Keyword Locations with the most Impact: Within your post’s title, selection of a great title as well as supplying great keywords is key. Within … Continue reading