Tag Archives: google webmaster tools

Beware – Google Webmasters Ignores Your Longtail

Posted on by Nikhil Raj
45
Long-tail

We uncovered another peculiar issue yesterday when reviewing our clients’ organic search engine performance. I exported and reviewed impression and click data from Google Webmasters Tools and noticed that there were no low counts, only zeros and large counts. In fact, if you were to believe Google Webmasters data, the only great terms that were driving traffic were the brand name and highly competitive terms that the client ranked on. There’s a problem, though. Google Analytics keyword data proves the opposite.. that the majority of the search engine traffic is … Continue reading →

How to Optimize Your YouTube Video

Posted on by Douglas Karr
63
video-optimization

We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide the guidance on how to correct the issues. When we audit our clients, we’re always surprised at the the minimal effort put into to enhance their YouTube presence and the associated information with the videos they upload. Here’s a breakdown of what we look for when reviewing a client’s YouTube videos: YouTube Video Optimization Video Title – Your video … Continue reading →

2012 The Year of Rich Snippets

Posted on by Douglas Karr
40
authorship

Haven’t heard of rich snippets? You’ll hear about them a lot this year as Google continues to roll out enhanced search results using microdata that you publish. Microdata is data that is hidden or indicated within the code of the page that has additional information about the topic… but it doesn’t change how your page appears. Historically, Google has supported three different standards for structured data markup: microdata, microformats, and RDFa. Rather than supporting competing formats, Google is encouraging one standard from schema.org. Bing and Yahoo! also accept the standard. … Continue reading →

Google+ Circles Could Eclipse Facebook

Posted on by Douglas Karr
198
Google Plus

It’s difficult to steal market share when your competitor owns so much of the real estate. Google+ is going to have a tough job ahead of it grabbing share from Facebook… but on the Internet users are fickle and there are many examples where the best app didn’t win. However, this may be an exception with Google+. Introducing Google+ (click through to the post to view the Google+ videos): When I speak about social media networks fatal flaw, I’ve always mentioned the fact that they tend to dump us into … Continue reading →

Podcast: Effective Uses of Blogging & Social Media to Start Your Business

Posted on by Douglas Karr
139

We’re living in some tough times. Those who are employed are concerned about their jobs, those who have lost them may be running out of time with benefits, and those who have decided to take the plunge to start their own business need to do it on a tiny budget. This morning, I had the pleasure of being on Victoria Finch’s live show, The Credit and Finance Show, on Blog Talk Radio. Much of our discussion centered around jumping into social media. Click through to the post if you don’t … Continue reading →

6 Ways to Resurrect Old Content

Posted on by Douglas Karr
110

One of the tips I often provide companies is how to resurrect old content to drive new traffic. If you’ve been blogging for long, you have a lot of great content – and much of it may still be relevant to readers. There’s no reason you can’t resurrect this content to build traffic for your site and drive business to your company. 6 Ways to Resurrect Content Through your next post: Do you ever refer to old posts in your latest posts? Why not? If you’ve written some great content … Continue reading →