For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics. That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+, Webmaster and Adwords data. Of course, it has the unfair advantage of not having access to Facebook data – the largest social interaction site in the world. From the American … Continue reading
We love Visual.ly for finding and sharing infographics. DK New Media is a certified designer on Visual.ly, with a ton of great infographics we’ve researched, designed and promoted for our clients. As well as static infographics, the Visual.ly team continues to enhance their dynamic infographics as well… check out this great Google Analytics infographic that pulls your weekly stats into a beautiful design. You can even have your infographic delivered to you by email on a weekly basis. Too cool!
SumAll is currently in Beta but appears to be attacking a problem plaguing the analytics industry… how do we overlay analytics, social and conversion data to truly get at the root of how our marketing is impacting sales. The SumAll site lists some key benefits of the system: See data that matters – View sales, site visits, fans & followers, and charges all in one secure and convenient place. Compare data across different platforms to get deep insights easily. Know what works – See all of your valuable data in … Continue reading
As the number of data sources continues to grow, business intelligence (BI) system are on the rise (again). Business intelligence systems allow you to develop reporting and dashboards on data across the sources you connect to. BIME is a Software as a Service (SaaS) Business Intelligence system that allows you to connect to both the online and the on-premises world in the same place. Create connections to all your data sources, create and execute queries and view your dashboards easily – all within BIME’s beautifully intuitive interface. BIME Features BIME … Continue reading
With so much integration of tools to so many content management systems, we’re seeing many more of our clients having issues with Google Analytics scripts being inserted into the page multiple times. This wreaks havoc on your analytics, resulting in huge over-reporting of visitors, pages per visit and nearly no bounce rate. Just today we had a client who had 2 plugins loaded and configured to add the Google Analytics script to their blog. And neither plugin actually checked to see if there was already a script loaded! The result … Continue reading
Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which objective you’d like to test and, eventually, you’ll also get updates by email about how your experiment is doing. Here’s a video overview of Google Experiments: As sophisticated and expansive as Google Analytics has become, I’m actually having a tough time with Google Experiments. It’s just my opinion, but I … Continue reading