Right On Interactive Named Leader in Marketing Automation

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Before you read this, I’ll fully disclose that I’m friends with Troy Burk and Amol Dalvi and quite a few of the other employees at Right On Interactive (ROI). And – we’re proud to announce that we’ll be working with Right On Interactive to provide marketing automation posts here on the Marketing Technology blog! They’re officially a partner as of yesterday! So how cool is it that the day we’re going to announce the partnership, that Gleanster, a marketing research company, publishes a review of marketing automation providers naming Right … Continue reading

Yahoo! Search Marketing… You Lost Me!

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Direct Mail is an expensive medium. Because it’s expensive, it can’t be done haphazardly. I used to tell my clients that the opportunity to gain someone’s attention with Direct Mail was directly related to the distance between their mail box and their trash can. The only part of a direct mail campaign that’s more important than the target and the piece is the ability to execute on the campaign. Today, I received a beautifully created Direct Mail piece from Yahoo! Search Marketing. The offer was a $75 credit towards some … Continue reading