While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate: Consumers expect highly-relevant online interactions with brands. For many businesses, the ability to deliver an optimal customer experience to their website visitors remains a challenge. Discover how to translate a … Continue reading
When folks talk about analytics, it’s typically limited to on site, standard data that is common throughout a number of vendors. For large organizations with terabytes of data – including customer purchase data, census data, geographic data, social media data, etc – the average analytics platform doesn’t work. Here’s a great conversation between Alteryx and Forrester’s Boris Evelson on the topic: Alteryx combines business intelligence and the ability to connect to large datamarts into what they describe as strategic analytics. Last week, I had a fantastic conversation on the topic … Continue reading
We’re behind on customization of our mobile and iPad versions of the new theme on the Marketing Technology blog… it’s in the works, though! One thing you will notice is that, based on the categorization of the post, we have different advertisements on the page. We did this by customizing our own dynamic widgets and utilizing iSocket for self-service placement of the ads. There are many more ways to target your audience than the device they’re utilizing, though, and this infographic from Monetate speaks to them. Recent average order size, … Continue reading
Whenever I take the time to chat with friends in the industry, I always learn about new and amazing tools. Today I was speaking to Pat Coyle. Pat runs the premiere Sports Marketing agency, Coyle Media. He shared Geotoko with me – a real-time location-based marketing and analytics platform. It’s quite an impressive toolset, combining the ability to market using Foursquare, Twitter and Gowalla with Facebook Places on the way. Now that Google Places is adding check-in, I’m sure that’s on the horizon as well! Here are some highlights from … Continue reading
I couldn’t have said it better than Lefty! 5 days until the winner is announced! Enter now! What are you waiting for? You have 4 days to enter the $1,000 giveaway! The odds are incredible – only 62 entries to date! Entering the giveaway is simple – you can do a single post that recognizes our 10 sponsors, or you can do a post for each sponsor and get 10 entries!