Tag Archives: geotargeting

Infographic: Create an Ultimate Customer Experience

Posted on by Douglas Karr
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Customer Experience Infographic

While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate: Consumers expect highly-relevant online interactions with brands. For many businesses, the ability to deliver an optimal customer experience to their website visitors remains a challenge. Discover how to translate a … Continue reading →

Alteryx: Business Intelligence and Strategic Analytics

Posted on by Douglas Karr
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alteryx-strategic-analytics

When folks talk about analytics, it’s typically limited to on site, standard data that is common throughout a number of vendors. For large organizations with terabytes of data – including customer purchase data, census data, geographic data, social media data, etc – the average analytics platform doesn’t work. Here’s a great conversation between Alteryx and Forrester’s Boris Evelson on the topic: Alteryx combines business intelligence and the ability to connect to large datamarts into what they describe as strategic analytics. Last week, I had a fantastic conversation on the topic … Continue reading →

Infographic: Ways to Target Your Website Traffic

Posted on by Douglas Karr
207
How to Target Your Site

We’re behind on customization of our mobile and iPad versions of the new theme on the Marketing Technology blog… it’s in the works, though! One thing you will notice is that, based on the categorization of the post, we have different advertisements on the page. We did this by customizing our own dynamic widgets and utilizing iSocket for self-service placement of the ads. There are many more ways to target your audience than the device they’re utilizing, though, and this infographic from Monetate speaks to them. Recent average order size, … Continue reading →

Geotoko: Multi-Platform Location-Based Campaigns

Posted on by Douglas Karr
215
Screen shot 2011-02-02 at 6.01.39 PM

Whenever I take the time to chat with friends in the industry, I always learn about new and amazing tools. Today I was speaking to Pat Coyle. Pat runs the premiere Sports Marketing agency, Coyle Media. He shared Geotoko with me – a real-time location-based marketing and analytics platform. It’s quite an impressive toolset, combining the ability to market using Foursquare, Twitter and Gowalla with Facebook Places on the way. Now that Google Places is adding check-in, I’m sure that’s on the horizon as well! Here are some highlights from … Continue reading →

SMS isn’t Dead, Heard of Geo-Fencing?

Posted on by Douglas Karr
118
windows-mobile

Short Messaging Services (SMS) may seem a little passé with the onslaught of smart phones and mobile applications… but it’s far from dead. SMS, or “Short Message Service,” is the most widely used data application in the world, with 2.4 billion active users, or 74% of all mobile phone subscribers… SMS is perfectly geared towards mobile marketing applications given its highly personal nature, nearly 100% open rate, ability for highly targeted content based on numerous metrics and its inherent reach in terms of two way communication with consumers. A fantastic … Continue reading →