Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
Some pretty amazing stats on adoption of Geosocial and Location-Based Services (LBS) via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as: Geosocial Networking – this type of social networking uses geographic services and capabilities, such as geocoding and geotagging, to enable additional social dynamics. Location-Based Services – this type of information or entertainment service utilizes the geographic position of a mobile device through a network.
Whenever I take the time to chat with friends in the industry, I always learn about new and amazing tools. Today I was speaking to Pat Coyle. Pat runs the premiere Sports Marketing agency, Coyle Media. He shared Geotoko with me – a real-time location-based marketing and analytics platform. It’s quite an impressive toolset, combining the ability to market using Foursquare, Twitter and Gowalla with Facebook Places on the way. Now that Google Places is adding check-in, I’m sure that’s on the horizon as well! Here are some highlights from … Continue reading
This week I tried to log in to my Union Federal Bank account. It’s not Union Federal Bank anymore, Sky Bank purchased them. Sky made the decision to change the online banking address but keep the same online banking system. It was a little bit of an inconvenience, but not much. Now Huntington comes in, changes my banking features, and simply cuts off my online access! When I try to sign up for online access, it keeps telling me my ATM password is wrong… kind of silly since I used … Continue reading