Technology and Marketing Advice from New Media Marketing Experts
I’m not sure if I’m in the minority on geographic services, but I enjoy using Foursquare and checking in everywhere. The funny thing is that I don’t often share my check-ins, nor do I ever take advantage of the specials that they offer. So why do I do it? Hmmm… I haven’t figured that out. I do like the fact that the latest versions of the Foursquare app prompt me to check-in when I’m nearby a location I’ve frequented. It seems to me that we’ve really not broached the real … Continue reading
Rocketfuel has produced this infographic with some details for mobile, social and local behavior. The intersection of social, local, and mobile marketing represents an early and still untapped opportunity for marketers. To make some sense of the SoLoMo landscape, we developed a SoLoMo infographic that combines the most pertinent industry research with our own primary research to share what you need to know about these three often overlapping spheres of consumer influence.
I was subscribed to a fairly complex step campaign from a company with a compelling offer. The emails were plain text but had great long copy. Each time I took an action on their site, I got different content based on my activity (or inactivity). Today I received a well-written email but I decided to forgo the offer and unsubscribe from the emails. Here’s how they said goodbye: Ouch! This is the message behind this, “you stopped playing so we’re on to the next sucker… see ya!” Only without the … Continue reading
You may not know this, but Google will actually index your site’s geographic location along with your other pages. This can be done best by supplying a KML file with your coordinates in an XML format – a format that’s easy to read by programming interfaces. Don’t let this intimidate you! It’s quite easy to build a KML file and add it to your site. In fact, I have a website that will build your KML file so you can download it, Address Fix. I added the features for downloading … Continue reading
