In the past, it was extremely expensive and time-consuming to make a logo change at a company because so many materials were printed. Online has changed that and we encourage many of our clients to modernize and develop new logos for their brands. At the Marketing Technology blog, we even did it ourselves: Of course, not all logo updates went well this year. The Gap made the news when they retracted their logo change after a ton of embarrassing criticism online. As LogoTalks put it: The general consensus seems to … Continue reading
Connie has a great post today, Email Is Not My Job. Connie refers to Stephen’s site You Are Not Your Inbox. Chris Brogan even has some techniques for routing your email for productivity. Sometimes I feel like just spinning the Email Decision Wheel. Email Decision Wheel Perhaps the simplest means of maximizing your email productivity may have been discovered by Mark, the President of Patronpath, today. He simply adjusted his Send and Receive settings to check for new email every 60 minutes.
Pat has another great post on his blog about a trend in Australia where sports sponsors are seeing a decline in brand awareness – even though they continue to do the same things. What’s the definition of insanity? Insanity is doing the same thing and expecting different results. Marketing and Advertising Insanity Wherever we find an Advertising Agency or a Marketing Firm, we find this don’t we? People tend to admire their own work, ignore the data, and continue to work within their comfort zone: Agencies that are great at … Continue reading