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Tag Archives: gap logo

2011 Logo Makeovers

Marketing Technology Blog

In the past, it was extremely expensive and time-consuming to make a logo change at a company because so many materials were printed. Online has changed that and we encourage many of our clients to modernize and develop new logos for their brands. At the Marketing Technology blog, we even …

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Insanity and Marketing

Pat has another great post on his blog about a trend in Australia where sports sponsors are seeing a decline in brand awareness – even though they continue to do the same things. What’s the definition of insanity? Insanity is doing the same thing and expecting different results. Marketing and …

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