Tag Archives: formstack

Survey: Is Collecting or Engaging More Crucial?

Posted on by Jenn Lisak
182
Survey Feedback

As marketers, we produce content on a weekly (or even daily) basis geared towards our targets markets, encouraging our prospects to seek out and read our content. On one side of the coin, we’re hoping that they will engage and comment on our content so that we can start a (permission-based) conversation with them. On the other side, we also want them to fill out landing page forms to receive whitepapers or case studies, so that we can collect more data on who they are, what company they work for, … Continue reading →

Zapier: Workflow Automation for Business

Posted on by Douglas Karr
209
Zapier Workflow

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of … Continue reading →

Formstack: Add a Form to Dropbox

Posted on by Douglas Karr
140
Dropbox Form Integration

We use Dropbox almost every day to collect and share files with our clients. At times, our clients don’t have a Dropbox account or their company policy doesn’t allow them to sign up. To collect those files, we just make a form with Formstack (our technology sponsors) and integrate the form with Dropbox. How to Add a Form to Dropbox Integrating Dropbox to your form is drag and drop just like the rest of Formstack’s easy usability. Navigate to the Settings on your Form. Navigate to the Integrations Hub. Select … Continue reading →

Automate Your PDF Creation Process with WebMerge

Posted on by Douglas Karr
27
Form to PDF

I was visiting with one of our technology sponsors’ (Formstack) clients yesterday to discuss a pretty hefty integration they were working on. What impressed me was that they actually had most of the integration completed even though they lacked any development resources on their staff. A huge part of their service was having forms completed by sales staff, prospects or customers. The end result were specific PDFs that had to be properly filled out and delivered electronically to their partner companies. They accomplished this effortlessly using Formstack and WebMerge. Between … Continue reading →

Deploy, Sell, and Communicate with Formstack Launch Pad

Posted on by Douglas Karr
187
Formstack Launch Pad

One of the cool things about being a marketing agency and running the Marketing Technology Blog is that we actually get to use the tools of our clients with our own sites and our own clients’ sites. Formstack have been friends since their inception… actually before their inception. I had the pleasure of working with one of the founders a decade ago and loved seeing him jump ship from traditional media and startup Formstack. Formstack has now grown to over 100,000 users! And we’re so incredibly proud to have them … Continue reading →

Infographic: Why Having Less Form Fields Drives Conversions

Posted on by Jenn Lisak
84
Formstack Infographic Preview

Our fantastic technology sponsor, Formstack, has done a lot of research on generating more conversions using forms. We worked together on compiling the best research that proves that less form fields drives conversions. In fact, we found that the optimal conversion rates occurs when the number of fields a user has to fill out is two or three. The infographic also provides some tips on how to improve your form design to drive conversions. Are your forms optimized across all devices? Is the font big enough? These are questions you … Continue reading →