Fonts

Martech Zone articles tagged fonts:

  • Ecommerce and RetailSignage Design, Sign Design Tips

    Signage: How To Design Effective Signs That Drive More Traffic To Your Business

    As marketers, we are often fascinated and driven to the most intelligent or innovative solutions, ignoring obvious solutions that have been proven effective for hundreds of years. Signage is one of those strategies. The above sign is one of my favorites and was in front of my favorite pizzeria in central Indiana. It’s a great, family-owned small business that’s incredibly…

  • Content MarketingLanding page solution by Instapage

    Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution

    As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter how amazing the experience. When it comes to advertising, though, acquisition costs can be quite expensive… so we do hope…

  • Content MarketingHow To Load Adobe Fonts Typekit Faster With JavaScript

    How To Load Adobe Fonts (Typekit) Faster With JavaScript

    As I’ve been looking to improve the performance of my site, one area of concern is loading the custom fonts that I’m using via Adobe Fonts from Adobe Creative Cloud (also known as TypeKit). If you’d like to load fonts, there are quite a few ways: Browser-Safe Fonts: By avoiding the use of any custom fonts and, instead, using the…

  • Content MarketingTypography and Font Terminology

    Typography Terminology: From Apex to Swash and the Gadzook In Between… Everything You Need To Know About Fonts

    My main hobby growing up, when I wasn’t getting into trouble, was drawing. I even took a couple of years of drafting courses while in High School and loved it. It may explain why I often post articles on graphics, Illustrator, illustrations, and other design topics. Today, it’s typography and the design of fonts. Typography and the Letterpress If you…

  • Content MarketingDesign Terminology - Fonts, Files, Acronyms, and Layout Definitions

    Designer Terminology: Fonts, Files, Acronyms, and Layout Definitions

    Common terminology utilized by designers of graphics and layouts for the web and print.

  • Analytics & Testinguser

    Time Spent on User Experience Results in Higher Sales

    Econsultancy’s User Experience Survey Report, conducted in association with WhatUsersDo – an online usability testing and user experience research site – uncovered quite a statistic. 74% of businesses believe user experience is key for improving sales, conversions and loyalty. What is User Experience? According to Wikipedia: User experience (UX) involves a person’s emotions about using a particular product, system or…

  • Content Marketingagency 2

    Your Agency Sucks

    Yesterday, I spoke in Detroit at the headquarters of an international corporation that has dozens of subsidiaries. My presentation was an hour long and focused on how to look at analytics differently… seeking the information that they weren’t even aware existed nor how it impacted their online business. The presentation had some rave reviews and two hours afterwards, I still…

  • Mobile and Tablet Marketingcaterpillar to butterfly

    The Death of the Agency of Record

    The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute, I let them know…

  • Search MarketingBest Marketing Agency

    Finding the Perfect Marketing and Advertising Agency

    If I were at a company looking for the perfect marketing or advertising agency, I would find an agency that has the following characteristics: The perfect agency understands how to leverage and measure each medium. The perfect agency tracks all the latest technologies. The perfect agency has videographers, vocal talent, print designers, graphic designers, search engine optimization experts, mobile marketing…

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