Fonts
Martech Zone articles tagged fonts:
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Ecommerce and Retail
Signage: How To Design Effective Signs That Drive More Traffic To Your Business
As marketers, we are often fascinated and driven to the most intelligent or innovative solutions, ignoring obvious solutions that have been proven effective for hundreds of years. Signage is one of those strategies. The above sign is one of my favorites and was in front of my favorite pizzeria in central Indiana. It’s a great, family-owned small business that’s incredibly…
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Content Marketing
How To Load Adobe Fonts (Typekit) Faster With JavaScript
As I’ve been looking to improve the performance of my site, one area of concern is loading the custom fonts that I’m using via Adobe Fonts from Adobe Creative Cloud (also known as TypeKit). If you’d like to load fonts, there are quite a few ways: Browser-Safe Fonts: By avoiding the use of any custom fonts and, instead, using the…
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Content Marketing
Designer Terminology: Fonts, Files, Acronyms, and Layout Definitions
Common terminology utilized by designers of graphics and layouts for the web and print.
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Analytics & Testing
Time Spent on User Experience Results in Higher Sales
Econsultancy’s User Experience Survey Report, conducted in association with WhatUsersDo – an online usability testing and user experience research site – uncovered quite a statistic. 74% of businesses believe user experience is key for improving sales, conversions and loyalty. What is User Experience? According to Wikipedia: User experience (UX) involves a person’s emotions about using a particular product, system or…
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Content Marketing
Your Agency Sucks
Yesterday, I spoke in Detroit at the headquarters of an international corporation that has dozens of subsidiaries. My presentation was an hour long and focused on how to look at analytics differently… seeking the information that they weren’t even aware existed nor how it impacted their online business. The presentation had some rave reviews and two hours afterwards, I still…
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Mobile and Tablet Marketing
The Death of the Agency of Record
The landscape is morphing for agencies. In the last week, I’ve been on no less than 5 sales calls where the prospect already had a service provider, were choosing a provider, or already had an agency. We were hired by one company to increase their search engine ranking. After reviewing their site for under a minute, I let them know…
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Search Marketing
Finding the Perfect Marketing and Advertising Agency
If I were at a company looking for the perfect marketing or advertising agency, I would find an agency that has the following characteristics: The perfect agency understands how to leverage and measure each medium. The perfect agency tracks all the latest technologies. The perfect agency has videographers, vocal talent, print designers, graphic designers, search engine optimization experts, mobile marketing…
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Mobile and Tablet Marketing
3 Essential Requirements for any Web Application
More and more, I find myself asking vendors and companies the same questions over and over. If you’re thinking about developing your own application, these are 3 features that need to be integrated from day one in your application if you wish to conserve resources later. Does your application… Have an API? It doesn’t need to be special or a…