Flint Analytics
Martech Zone articles tagged flint analytics:
-
Analytics & Testing
How To Back-Up And Report On Universal Analytics Historical Data With GA4?
As a product manager who has worked with several enterprise companies, I personally believe Google’s shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has been one of the worst I’ve ever seen. There are several reasons why…but here are the biggest gaffs: Historical Data – Google Analytics Universal was retired in July 2023, and you can only access…