Find Influencers
Martech Zone articles tagged find influencers:
-
Social Media & Influencer Marketing
Douglas KarrFeb 2, 2024
Meltwater: How To Elevate Your Marketing Campaigns with Data-Driven Influencer Strategies
The power of influencer marketing is undeniable. As brands strive to connect with their audiences more personally and authentically, the challenge lies in navigating the vast landscape of social media influencers. Social Media Influencer Marketing Strategy A good social media outreach strategy, as outlined in the Meltwater YouTube channel, emphasizes the importance of evolving influencer marketing beyond mere celebrity endorsements…
-
Social Media & Influencer Marketing
Yauhen RazhkoJul 7, 2023
Unlocking the Potential of Influencer Marketing: 5 Benefits of Automation
Influencer marketing keeps conquering the marketing budgets of brands of all sizes. It has proven to be an efficient tool to grow brand awareness, attract new audiences, and increase consumer trust. Two-thirds of marketers in the US planned to turn to influencer marketing and increase their budgets for such campaigns. Insider Intelligence The influencer marketing industry reached $16.4 billion in…
-
Social Media & Influencer Marketing
Elizabeth ShydlovichJun 22, 2022
8 Tools For Influencer Marketing Research Relevant To Your Niche
The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO,…
-
Social Media & Influencer Marketing
Douglas KarrSep 29, 2021
HypeAuditor: Your Influencer Marketing Stack For Instagram, YouTube, TikTok, or Twitch
Over the last few years, I’ve really ramped up my affiliate and influencer marketing initiatives. I’m quite selective in working with brands – ensuring that the reputation that I’ve built doesn’t get tarnished while setting expectations with the brands on how I may be able to assist. Influencers are only influential because they have an audience that trusts, listens, and…
-
Content Marketing
Douglas KarrMar 19, 2021
InfluencerActive: Find B2B Influencers Easily For Your Next Influencer Marketing Campaign
Today, I joined over 100 other B2B influencers in the launch of Influencer Active. This is the first B2B influencer digital marketplace for B2B or B2C brands to discover and hire influencers directly. The global self-service influencer marketplace is unique because it connects brand marketers with curated influencers who have built a significant following and credible reputation on various channels. The…
-
Content Marketing
Douglas KarrJan 7, 2021
Publicfast: Find Influencers, Build Campaigns, and Measure Results
My firm is working with a manufacturer right now that is looking to develop a brand, build their e-commerce site, and market their products for consumers with home delivery. It’s a technology that we’ve deployed in the past and one key factor in expanding their reach was identifying micro-influencers, geographically targeted influencers, and industry influencers to help build awareness and…
-
Marketing Tools
Douglas KarrMar 22, 2020
Find Your Influence: Create Global Conversations Led By Inspired Content
Influencer marketing connects brands with the powerful voices of digital content creators. These connections spark authentic conversations around a brand message, leveraging the creator’s loyal and engaged following across social media channels, while driving awareness and engagement. This creates word-of-mouth awareness to your target demographic, directly through the social media channels where they spend all their time. At Find Your…
-
Content Marketing
Douglas KarrDec 3, 2018
GroupHigh: Research and Track Your Blogger Outreach
Colleague Chris Abraham wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz)…
-
Marketing & Sales Videos
Douglas KarrNov 22, 2017
Lefty: Create, Choose, Activate, and Measure Instagram Influencers
Lefty is an Instagram influencer marketing platform that helps brands connect with the most relevant influencers. Led by a former Google search engineer, Lefty’s development team has worked for 2 years to come up with the most exhaustive platform for Instagram influencers. Lefty has opened its software to the public and brands like Shiseido and Uber are already using it. Lefty…
-
Marketing & Sales Videos
Douglas KarrDec 23, 2016
Brand24: Using Social Listening to Protect and Grow Your Business
We were recently speaking with a client about utilizing social media and I was a bit taken aback at how negative they were. They honestly felt as though it was a waste of time, that they simply couldn’t achieve business results with their customers hanging around on Facebook and other sites. It’s disconcerting that this is still a prevalent belief…