This holiday season some doubt was spread as to the impact of social media on ecommerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews ecommerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform that integrates a social experience into the purchase funnel. Consumer findings from the report 44% say they are most likely to discover new products on Facebook compared to 21% on … Continue reading
Monetizing social media however requires a lot of effort. Fans may like a Facebook page but converting likes to buys requires serious groundwork. Most marketers are already at work building brand awareness through the social media. Raising the effort to ensure monetization require delivering engaging content and apps that drive people to making a purchase. Games, contests, discount coupons, exclusive offers, previews and samples are few content types that serve this purpose. Success depends on the promotional content being explicit about what is on offer, the content being relevant, or … Continue reading
Facebook as a tool for social engagement and brand visibility works fine, but brands do not benefit unless such engagement or visibility ultimately brings in dollars. What better way to ensure this than to monetize through Facebook itself, without having to risk users navigating away from the page to the brand’s ecommerce platform? Payvment, a free Facebook application, allows businesses to set up virtual storefronts on their Facebook Fan pages. The term that’s flying around to represent commerce on Facebook is f-commerce, differentiating it from the average online store… e-commerce. … Continue reading
Yooba has launched another great video, I wrote about Yooba’s interactive marketing service in February. Yooba’s site states that the service is launching this Spring. If it truly lives up to the videos, this is going to be one heck of a service. I signed up and hope to get some early-bird access. I’ll keep you posted!