Faqs
Martech Zone articles tagged faqs:
-
Ecommerce and Retail
How Is Your Return Policy Turning Away Customers?
With the holiday shopping season, retailers are facing the annual influx of post-holiday returns – an inevitable but often frustrating business operation for many brands. Without an optimized returns process, a poor user experience can compromise relationships with consumers, along with affecting bottom-line revenue. By altering your e-commerce platform to properly accommodate returns, you can gain access to a wealth…
-
Content Marketing
Self-Service and Search Engines
One means of improving customer retention and overall customer satisfaction is to produce content that helps customers help themselves. Not only are there improvements to customer satisfaction, there’s a direct cost-savings associated with customers not tying up your customer services lines. Publishing your knowledge base, frequently-asked questions, snippets and examples where search engines can find them makes this possible –…
-
Marketing & Sales Videos
Will your Word Count Impact Visits?
Yesterday, I wrote how to calculate your Word Count using MySQL on your blog’s postings in WordPress. I wanted to analyze my posts to see if my blog was impacted by how long my posts were. Here are the results! Page Visits vs. Word Count The result? With six months of daily posts (sometimes multiple posts per day) and the…