Tag Archives: Facebook

How Not To Freak Out About Content Marketing

Posted on by Jesse Thomas
55
Content Marketing

So your business has a blog and a presence on all the major social platforms, and maybe a few industry-specific ones too — great! Now what? How do you fill these channels, and more importantly, in this 24/7 news cycle, how do you get your content to cut through the noise and stand out? It’s a tall order. Everyone has to be a content marketer these days. But don’t freak out. Really. Take a look at our presentation below for the step-by-step to making good — scratch that — awesomesauce … Continue reading →

Zapier: Workflow Automation for Business

Posted on by Douglas Karr
82
Zapier Workflow

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of … Continue reading →

SumAll: Connect Analytics, Social and Conversion Data

Posted on by Douglas Karr
154
sumall

SumAll is currently in Beta but appears to be attacking a problem plaguing the analytics industry… how do we overlay analytics, social and conversion data to truly get at the root of how our marketing is impacting sales. The SumAll site lists some key benefits of the system: See data that matters – View sales, site visits, fans & followers, and charges all in one secure and convenient place. Compare data across different platforms to get deep insights easily. Know what works – See all of your valuable data in … Continue reading →

Infographic: How to Get More Shares on Facebook

Posted on by Douglas Karr
165
Share

Companies who market via Facebook often don’t realize the damage that they do by not making each and every update a compelling one. There’s so much activity happening around each user that Facebook can’t possibly display every update. As a result, they often only display posts that are shared and/or discussed to a great extent. Shares have more weight in the news feed. Basically, Facebook’s algorithms determine that the more people share a post and make it go viral, the more people want to see it. Makes sense. In this … Continue reading →

Feeding the Content Beast with Rallyverse

Posted on by Douglas Karr
150
Rallyverse

Companies with great content strategies aren’t limiting the value of their program to content that they alone write. There’s a massive quantity of content hitting the web every single second… some good, some bad. The ability to tap into that firehose, pull out the gems, and share it with your audience is a huge advantage over your competitors. If you become the primary source of information for your prospects and customers, they need not look anywhere else! Rallyverse knows the importance of an authentic and engaging brand voice in social … Continue reading →

Infographic: State of Social Media 2012

Posted on by Douglas Karr
221
2012 State of Social Media

It’s been a fascinating year for marketers… so many technologies, advancements, and platforms to design, develop and deploy social strategies. In that time, I hope the information that we’ve provided has helped you to focus your attention on the metrics that drive results and the strategies that best grow your business. This infographic on the 2012 State of Social Media was developed for The SEO Company. Month by month, the infographic will stir some memories of changes in social media. It’s an interesting infographic that will make you pause and … Continue reading →