Tag Archives: Facebook Marketing

Infographic: How to Get More Shares on Facebook

Posted on by Douglas Karr
125
Share

Companies who market via Facebook often don’t realize the damage that they do by not making each and every update a compelling one. There’s so much activity happening around each user that Facebook can’t possibly display every update. As a result, they often only display posts that are shared and/or discussed to a great extent. Shares have more weight in the news feed. Basically, Facebook’s algorithms determine that the more people share a post and make it go viral, the more people want to see it. Makes sense. In this … Continue reading →

Booshaka: Understand, Engage and Amplify on Facebook

Posted on by Douglas Karr
72
Booshaka

While every marketer would agree that word of mouth marketing is a sure way to increase visibility and sales, many remain at a loss on how to orchestrate a successful word of mouth campaign on Facebook. This is where Booshaka can help. Booshaka simplifies social media word of mouth marketing by helping the brand better understand their fan-base and establish a rapport with their fans and followers. Booshaka makes sense of Facebook data and provides valuable insights that you can use for content discovery and production, consumer understanding, market research, … Continue reading →

You Are The Product of Facebook

Posted on by Douglas Karr
239
Facebook puppet

Joel Helbling stopped by the office on Friday for a great lunch where we chatted on a number of topics. Joel quoted someone who said that, as a social media company, you have to decide what your product is… the people or the platform. Many people (myself included) look at the valuations of a platform like Facebook and think it’s the biggest bubble in history. I still do… but it’s important to recognize that the value of Facebook doesn’t come from the software, it comes from having so many users. … Continue reading →

Social Media How-To Kit

Posted on by Jenn Lisak
128
Social Media Poster

If you’re in the ecommerce space, chances are, you are already using social media in order to increase awareness of your product and sales. So, you’ve edited your company’s Facebook page to the new Timeline layout, and you may have created a Pinterest page for your business to use visuals to your advantage. But your conversions might not be where you want them to be. Zmags (a client), a digital catalog publisher that specializes in ecommerce experiences, recently created a series of whitepapers that provide insight into these networks and … Continue reading →

Infographic: The Cost of Facebook Marketing

Posted on by Douglas Karr
217
Cost of Facebook Marketing

As this infographic shows, more and more marketers are spending more time and relying on Facebook as a portion of their Marketing efforts. In my opinion there are 3 key strategies to Facebook marketing: Facebook advertising Facebook apps (including Fcommerce) Facebook engagement The majority of marketers are simply taking advantage of the large audience that Facebook has to offer by trying to engage with them through their Facebook wall. However, more and more companies are looking to Facebook apps to drive an increase in conversions… either within Facebook or back … Continue reading →