While every marketer would agree that word of mouth marketing is a sure way to increase visibility and sales, many remain at a loss on how to orchestrate a successful word of mouth campaign on Facebook. This is where Booshaka can help. Booshaka simplifies social media word of mouth marketing by helping the brand better understand their fan-base and establish a rapport with their fans and followers. Booshaka makes sense of Facebook data and provides valuable insights that you can use for content discovery and production, consumer understanding, market research, … Continue reading
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Infographic: Is Social Impacting Search Rank?
This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking. Google and Facebook aren’t really friends at this point – with Microsoft having access to Facebook activity, it’s doubtful that Google has any insight (although they may through third parties). I don’t doubt that Google is beginning to monitor social queues to help increase the relevance of its ranking algorithms. … Continue reading
