Booshaka: Understand, Engage and Amplify on Facebook

Booshaka

While every marketer would agree that word of mouth marketing is a sure way to increase visibility and sales, many remain at a loss on how to orchestrate a successful word of mouth campaign on Facebook. This is where Booshaka can help. Booshaka simplifies social media word of mouth marketing by helping the brand better understand their fan-base and establish a rapport with their fans and followers. Booshaka makes sense of Facebook data and provides valuable insights that you can use for content discovery and production, consumer understanding, market research, … Continue reading

Infographic: Is Social Impacting Search Rank?

Social Impact on SEO

This is another one of those great arguments of causation versus correlation. Does getting social mentions directly impact your search engine ranking? Or is social a great barometer of activity on the web that generates other factors that influence ranking. Google and Facebook aren’t really friends at this point – with Microsoft having access to Facebook activity, it’s doubtful that Google has any insight (although they may through third parties). I don’t doubt that Google is beginning to monitor social queues to help increase the relevance of its ranking algorithms. … Continue reading