Tag Archives: facebook ipo

Infographic: What’s a Facebook Friend Really Worth?

Posted on by Chad Pollitt
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Facebook Friend Infographic

Facebook’s IPO has come and gone already and there’s no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook’s users. No matter your thoughts the fact remains Facebook raised $16 billion in an afternoon after raising their target price twice and had the 3rd largest IPO ever. Kuno Creative recently took the Facebook IPO numbers and crunched them with the newest Pew Internet Research data on Facebook to determine The Real Value of a Facebook Friend.

What’s the difference? Buzz, Viral or Word of Mouth?

Posted on by Douglas Karr
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Dave Balter, founder of BzzAgent, does a great job in defining the differences in Buzz, Viral and Word of Mouth Marketing in this edition of ChangeThis. Here are excerpts with Dave’s great definitions: What is Word of Mouth Marketing? “Word of Mouth is the most powerful medium on the planet. It?s the actual sharing of an opinion about a product or service between two or more consumers. It?s what happens when people become natural brand advocates. It?s the holy grail of marketers, CEOs and entrepreneurs, as it can make or … Continue reading →

What’s in it? Where is it? How? Web Marketing Strategies

Posted on by Douglas Karr
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When you’re going to open a store, you decide where to put the store, what to put in the store, and how do you get people to it. Opening a website, regardless of whether or not it’s a retail establishment, requires similar strategies: What’s going to be in your website? Where will your website be? How can people find it? How will you keep them? What’s going to be in your Website? Believe it or not, there are two keys to stocking a store. Most people pay attention to the … Continue reading →