Google Website Optimizer is kaput, replaced with Google Experiments. With Content Experiments, you can compare how different web pages perform using a random sample of your visitors, define what percentage of your visitors are included in the experiment, choose which objective you’d like to test and, eventually, you’ll also get updates by email about how your experiment is doing. Here’s a video overview of Google Experiments: As sophisticated and expansive as Google Analytics has become, I’m actually having a tough time with Google Experiments. It’s just my opinion, but I … Continue reading →