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Tag Archives: exacttarget

Lots of Movement in Marketing Automation


2014 may just be the year of marketing automation. From adoption, to integration, to acquisitions, there’s a ton of movement in the marketing automation industry. Salesfusion recently bought Loopfuse, merging two successful B2B sales automation tools in the industry. Salesfusion differentiates their marketing automation platform by providing 5 areas of …

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Scribe: Easily Integrate Your Customer Data


Scribe offers integration of your customer data at each touchpoint of the marketing, service and conversion point. The Scribe Online Platform delivers integration and replication services, connectors and SolutionPaks that help customers and partners replicate cloud data to a local database for reporting, analytics or backup, integrate key customer data …

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Zapier: Workflow Automation for Business

Zapier Workflow

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and …

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