Exacttarget
Martech Zone articles tagged exacttarget:
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Advertising Technology
Cloudwords: Global Marketing to Generate Demand and Drive Growth
In order for companies to generate demand and grow globally, they need to speak 12 languages to communicate with 80% of their target audiences. Since more than 50% of revenue for U.S. companies is coming from global customers, the $39+ billion content #localization and #translation industry is integral to driving customer engagement in global markets. However, companies that need to…
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Content Marketing
There is Innovation Here at Silicon Prairie
I spent an amazing day as one of the judges for the annual Mira Awards. While I can’t tell you who won (you will have to attend the Mira Awards on May 15th). I can tell you there is some incredible innovation happening right here in Indiana. I was a judge in two categories Social Media and Corporate IT. That…
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Email Marketing & Automation
Interactive Multi-Channel Marketing from the Podium
One of the more interesting demos held at ExactTarget Connections, yesterday, was the real-time interactive demonstration done by Scott Dorsey, CEO, during the opening speech. Scott asked everyone to text the word research and their email address to 38767 to obtain Forrester’s 2009 Channel Preference Study and Customer Knowledge is Marketer Power. In real-time, a text message response was sent…
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Email Marketing & Automation
Does Your Unsubscribe Page Look Like this?
I was subscribed to a fairly complex step campaign from a company with a compelling offer. The emails were plain text but had great long copy. Each time I took an action on their site, I got different content based on my activity (or inactivity). Today I received a well-written email but I decided to forgo the offer and unsubscribe…