I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of … Continue reading
Tag Archives: exacttarget
The Future Of Social IS The Future Of Marketing
I recently had the opportunity to attend ExactTarget Connections 2012, and among several panel discussions, I especially enjoyed the one entitled Social 2020: What Will Become Of Us? Moderated by the inimitable Jeff Rohrs, VP Marketing Research & Education at ExactTarget, it included Margaret Francis, VP of Social at ExactTarget, David Berkowitz, VP of Emerging Media at 360i, Stephen Tarleton, Director of Global Channel & SMB Marketing Bazaarvoice, and Sam Decker, CEO and Founder of Mass Relevance. The panel had some thought provoking insights, and some predictions, or course. As a marketer, … Continue reading
Right On Interactive Named Leader in Marketing Automation
Before you read this, I’ll fully disclose that I’m friends with Troy Burk and Amol Dalvi and quite a few of the other employees at Right On Interactive (ROI). And – we’re proud to announce that we’ll be working with Right On Interactive to provide marketing automation posts here on the Marketing Technology blog! They’re officially a partner as of yesterday! So how cool is it that the day we’re going to announce the partnership, that Gleanster, a marketing research company, publishes a review of marketing automation providers naming Right … Continue reading
Fun with Logos… Indy Coffee Shops
Those of you that have read my blog for a while know I love a great cup of coffee. My local friends know I love hanging out with the gang at The Bean Cup. It’s a fantastic coffee shop… great food, great people, live music and lots of comfortable chairs and room. Local Indy colleague Erik Deckers wrote about the independent coffee shops here and even built his own Google Map to show folks where the local independent coffee shops are located. Since I just got done launching the alpha … Continue reading


