Lots of Movement in Marketing Automation

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2014 may just be the year of marketing automation. From adoption, to integration, to acquisitions, there’s a ton of movement in the marketing automation industry. Salesfusion recently bought Loopfuse, merging two successful B2B sales automation tools in the industry. Salesfusion differentiates their marketing automation platform by providing 5 areas of focus – email, lead capture, visitor tracking, analytics and lead scoring. They also note that their off-the-shelf integrations with Microsoft Dynamics, SugarCRM, Sage, Salesforce and Saleslogix are much tighter than others in the industry. Salesfusion hopes to bolster its platform … Continue reading

Scribe: Easily Integrate Your Customer Data

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Scribe offers integration of your customer data at each touchpoint of the marketing, service and conversion point. The Scribe Online Platform delivers integration and replication services, connectors and SolutionPaks that help customers and partners replicate cloud data to a local database for reporting, analytics or backup, integrate key customer data across critical business systems such as CRM, Marketing Automation, ERP and support, connect on premise and cloud based CRM and ERP to common applications, and to jumpstart integrations with pre-built mappings for common integration needs. CRM – Scribe, is a … Continue reading

AddShoppers: Social Commerce Apps Platform

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AddShoppers apps help you boost social revenue, add sharing buttons and provide you with analytics on how social is impacting commerce. AddShoppers helps ecommerce providers leverage social media to make more sales. Their sharing buttons, social rewards, and purchase sharing apps help you get more social shares which can then turn into social sales. AddShoppers analytics help you track your return on investment and understand which social channels convert. AddShoppers increases customer engagement by integrating social promotions with social sharing tools. In addition to increasing engagement, the combination of social … Continue reading

ExactTarget Launches HubExchange App Marketplace

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The promise of an app marketplace is that the applications are developed, vetted and fully integrated with the solution. Whether it’s an iPhone app or a Salesforce app, you’re assured that it’s a simple add-on process to add the features and options you are looking for without the need for time-consuming and costly integration development. ExactTarget has launched HubExchange to bring these benefits to their clients. Marketing apps are everywhere. ExactTarget makes it easy to bring them together with HubExchange. HubExchange is ExactTarget’s marketplace for marketers by marketers. Easily connect … Continue reading

Zapier: Workflow Automation for Business

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Zapier Workflow

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate tasks between online services – currently 181! Zapier is for busy people who know their time is better spent selling, marketing, or coding. Instead of … Continue reading

The Future Of Social IS The Future Of Marketing

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Future of Marketing

I recently had the opportunity to attend ExactTarget Connections 2012, and among several panel discussions, I especially enjoyed the one entitled Social 2020: What Will Become Of Us? Moderated by the inimitable Jeff Rohrs, VP Marketing Research & Education at ExactTarget, it included Margaret Francis, VP of Social at ExactTarget, David Berkowitz, VP of Emerging Media at 360i, Stephen Tarleton, Director of Global Channel & SMB Marketing Bazaarvoice, and Sam Decker, CEO and Founder of Mass Relevance. The panel had some thought provoking insights, and some predictions, or course. As a marketer, … Continue reading

Right On Interactive Named Leader in Marketing Automation

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Before you read this, I’ll fully disclose that I’m friends with Troy Burk and Amol Dalvi and quite a few of the other employees at Right On Interactive (ROI). And – we’re proud to announce that we’ll be working with Right On Interactive to provide marketing automation posts here on the Marketing Technology blog! They’re officially a partner as of yesterday! So how cool is it that the day we’re going to announce the partnership, that Gleanster, a marketing research company, publishes a review of marketing automation providers naming Right … Continue reading

Avoiding Email Horror Stories with Video

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Email marketing

The folks at Cantaloupe distributed this incredible video just in time for Halloween. I even got to make a little cameo appearance since the interviews were filmed at the ExactTarget Connections conference. If you don’t see the video, be sure to click through to the post. The point of the video is critical – adding video to email has a substantial impact on click-through rates (CTR). Cantaloupe clients are seeing 150+% improvements.

Interactive Multi-Channel Marketing from the Podium

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One of the more interesting demos held at ExactTarget Connections, yesterday, was the real-time interactive demonstration done by Scott Dorsey, CEO, during the opening speech. Scott asked everyone to text the word research and their email address to 38767 to obtain Forrester’s 2009 Channel Preference Study and Customer Knowledge is Marketer Power. In real-time, a text message response was sent back confirming the request and asking if you’d also like to receive a voice message from David Daniels, Vice President and Principal Analyst for Forrester Research. An email also arrived … Continue reading