ExactTarget Marketing Cloud Launches Social Studio


Social media spending in the US is expected to grow from $4.8B in 2013 to $12.6B in 2018 according to Forrester, and 58% of marketers say they plan increase social marketing budget, according to ExactTarget Marketing Cloud’s 2014 State of Marketing report. Marketers need to scale social content marketing, engagement, publishing and analytics between employees and teams. Radian6 Buddy Media Social Studio allows companies to … Continue reading

Smart Ways to Combine Content Marketing with SEO

search distribution

The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines … Continue reading

Lots of Movement in Marketing Automation


2014 may just be the year of marketing automation. From adoption, to integration, to acquisitions, there’s a ton of movement in the marketing automation industry. Salesfusion recently bought Loopfuse, merging two successful B2B sales automation tools in the industry. Salesfusion differentiates their marketing automation platform by providing 5 areas of focus – email, lead capture, visitor tracking, analytics and lead scoring. They also note that … Continue reading

Scribe: Easily Integrate Your Customer Data


Scribe offers integration of your customer data at each touchpoint of the marketing, service and conversion point. The Scribe Online Platform delivers integration and replication services, connectors and SolutionPaks that help customers and partners replicate cloud data to a local database for reporting, analytics or backup, integrate key customer data across critical business systems such as CRM, Marketing Automation, ERP and support, connect on premise … Continue reading

AddShoppers: Social Commerce Apps Platform


AddShoppers apps help you boost social revenue, add sharing buttons and provide you with analytics on how social is impacting commerce. AddShoppers helps ecommerce providers leverage social media to make more sales. Their sharing buttons, social rewards, and purchase sharing apps help you get more social shares which can then turn into social sales. AddShoppers analytics help you track your return on investment and understand … Continue reading

ExactTarget Launches HubExchange App Marketplace


The promise of an app marketplace is that the applications are developed, vetted and fully integrated with the solution. Whether it’s an iPhone app or a Salesforce app, you’re assured that it’s a simple add-on process to add the features and options you are looking for without the need for time-consuming and costly integration development. ExactTarget has launched HubExchange to bring these benefits to their … Continue reading

Zapier: Workflow Automation for Business

Zapier Workflow

I never realized that I’d have to wait 6 years before we’d begin seeing applications that intelligently visualized application programming interfaces… but we’re finally getting there. Yahoo! Pipes launched in 2007 and had some connectors for manipulating and connecting systems, but it lacked integration with plethora of web services and APIs that were exploding across the web. Zapier is nailing it… enabling you to automate … Continue reading

The Future Of Social IS The Future Of Marketing

Future of Marketing

I recently had the opportunity to attend ExactTarget Connections 2012, and among several panel discussions, I especially enjoyed the one entitled Social 2020: What Will Become Of Us? Moderated by the inimitable Jeff Rohrs, VP Marketing Research & Education at ExactTarget, it included Margaret Francis, VP of Social at ExactTarget, David Berkowitz, VP of Emerging Media at 360i, Stephen Tarleton, Director of Global Channel & SMB … Continue reading

Right On Interactive Named Leader in Marketing Automation


Before you read this, I’ll fully disclose that I’m friends with Troy Burk and Amol Dalvi and quite a few of the other employees at Right On Interactive (ROI). And – we’re proud to announce that we’ll be working with Right On Interactive to provide marketing automation posts here on the Marketing Technology blog! They’re officially a partner as of yesterday! So how cool is … Continue reading