When it comes to social media and event marketing, the lesson is: start using it NOW – but make sure you listen before you leap. Social media users surpassed email users globally three years ago and social networks are only projected to keep growing. Think of social media as a communication channel beyond a promotional tool or an advertising replacement. One-to-many communication platforms are less and less effective. So success in today’s digital world requires event organizers to let go a little and facilitate “many-to-many” communication. Before you close this … Continue reading
Click through if you don’t see the video. Excerpt: You’ve seen Microsoft’s PowerPoint. But you’ve never seen an Internet-enabled, collaborative presentation tool like Sliderocket — until now. Here Mitch Grasso, CEO and founder, tells us about Sliderocket the company and then shows us a demo. Sliderocket is preparing for a public beta soon, sign up today.