Tag Archives: engagement

Infographic: How to Write the Perfect Tweet

Posted on by Douglas Karr
29
Tweet

Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Marketing Technology Blog?). Gerry Moran has written a great post and put together a blueprint for publishing the perfect tweet. Gerry recommends three social media goals for your tweets… amplification, engagement and conversion. I couldn’t agree more! Because there is so much noise on Twitter, I find myself having more conversations on Facebook and doing a little more preparation with my tweets. That actually is resulting … Continue reading →

Infographic: Successful Strategies for Social Enticement

Posted on by Douglas Karr
203
Best Way to Engage Users

We’ve written about ShortStack in the past and today they sent over a nice note with a helpful infographic. Can you guess the best way to motivate users to spur engage with your brand or business? You got it: contests! That’s what ShortStack found when they did a survey of more than 800 users. (PS: That’s our affiliate link) That result didn’t surprise us — because we see every day how contests can increase Likes and inspire sharing. What surprised us was that 38% of respondents who participated in our … Continue reading →

Infographic: Like Us! A Survey of Users on Brand Engagement

Posted on by Douglas Karr
223
Facebook Like

Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I see on Facebook simply use it as a publishing tool… but this infographic may have you rethink that strategy! Lately we’ve heard a lot of debate about the value of … Continue reading →

Infographic: Why Users Disengage With Your Email

Posted on by Douglas Karr
47
subscriber-engagement-infographic

Too many email marketers fall into a rhythm where they send email based on their corporate schedule or their goals rather than the subscribers’ needs. Providing emails to your audience and ensuring they’re valuable will keep them subscribed, engaged, converting… and will ultimately keep you out of their junk email folder. After visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. For a marketer, this is the most fragile, difficult relationship to maintain, and one wrong step … Continue reading →

21 Marketing Terms to Impress/Annoy Your Colleagues

Posted on by Douglas Karr
148
Marketing Snob

I was sitting at home catching up on some reading tonight. I’m a pretty simple guy so whenever I hit some new terminology, I often click over to Wikipedia to figure out what the heck I’m reading. I’m also getting up there in years… so after I read what it is, I roll my eyes and go back to reading. The reason I roll my eyes is that authors (especially marketing authors) always feel compelled to have to invent new words for us to learn and to replace the old, … Continue reading →