Here’s How You Generate More Leads with Social Media

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Lead Generation and Social Media

I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the issues with social media and … Continue reading

The Playbook for B2B Online Marketing

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b2b-online-marketing-infographic

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. … Continue reading

10 Facts That Will Surprise You About Social Media

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surprise social media facts

One aspect of the social web that I love is the equal playing field it provides companies both small and large, as well as the fact that it’s still the Wild West. As long as we can keep regulators and government hands’ off of it, I’m sure it will continue to flourish. That said, I’m always miffed when I observe a blog post, an infographic, … Continue reading

The Utopian Future of Channel Selling

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Channel Sales

Channel partners and Value-Added Resellers (VARs) are the redheaded stepchild (treated without the favor of birthright) when it comes to obtaining the attention and resources from manufacturers of the countless products they sell. They’re the last to get training and the first to be held accountable for meeting their quotas. With limited marketing budgets, and outdated sales tools, they’re struggling to effectively communicate why products … Continue reading

How to Improve Engagement on Google+

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google-plus-engagement-infographic

How’s your engagement on Google+? Mine sucks… honestly. I find very few conversations in Google+ and my social time is swamped with Facebook and Twitter. I’m struggling with Google+ even though I really do like the platform and the continued integrations and optimization they’re doing. Maybe this infographic from Irfan Ahmad will motivate me to reserve some time again! A key metric that Irfan points … Continue reading

Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same!

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5 OUT OF 5 STAR REVIEWS FOR ENGAGEMENT FROM SCRATCH!: “After reading the book, I felt as though I had had direct access to some of the best minds in marketing, blogging, copywriting and business. The contributors to the book seemed to answer my questions preemptively – I feel infinitely more prepared now as a business owner, having read Engagement from Scratch, than I did prior. A must-read for anyone looking to gain traction in any industry.” -Ruth Zive “This book has had the most impact on my understanding of what it takes to become an online superstar! As a blogger, marketing consultant, and content creator, I am using this as a blueprint for building a loyal following and an engaged community. The people profiled in this book are some of the biggest online community building and blogging stars. This is no hype, it’s all real world advice that has been proven to work! I have completely redefined my online strategy, based upon what I learned from these successful people.” -K. Scott “Great book that truly did engage me from scratch. Some great advice from some BIG names in blogging and the online community. Surprising how so many people can write about same subject with a slightly different perspective, so you pick up another snippet with each chapter. Buy it BEFORE you blog! -Doug Robb THIS IS NOT JUST ANOTHER ONLINE MARKETING BOOK! Engagement from Scratch! contains the most important lessons learned from over 135 years of persistent effort and experimentation by some of the world’s most successful audience- and community-builders. In this book, they have come together to answer one crucial question: How would you build an engaged audience, from scratch? Each of the 30+ co-authors has built an engaged and loyal audience, and in this book they explain exactly how they would do it all again. YOU WILL LEARN (in less than 20 pages each): How the Guy Kawasaki’s pillars of enchantment can make people love you Brian Clark’s fool-proof method for finding exactly what people will buy Why building an audience is like starting a riot in London (Blog Tyrant) Derek Halpern’s formula for creating wildly popular blogs How to apply the 5 levels of networking like a superstar (Marcus Sheridan) Why your natural fear of engagement does not matter (Corbett Barr) How Alex Osterwalder built an audience with innovative business models How to get the whole internet to help you (Evan Carmichael) And much, much more. So open the book, and get started! Here’s the full list of contributors to the book:Adam Toren (Blogtrepreneur/Small Business, BIG Vision), Alexander Osterwalder (Business Model Generation), Ana Hoffman (Traffic Generation Cafe), Anita Campbell (SmallBizTrends/BizSugar), The Blog Tyrant, Brian Clark (Copyblogger), Corbett Barr (Think Traffic/Expert Enough), Danny Brown (Bonsai Interactive), Derek Halpern (Social Triggers/DIYThemes), Dino Dogan (Triberr/DIYBlogger), Evan Carmichael, Gini Dietrich (Arment Dietrich/Spin Sucks), Guy Kawasaki (Alltop/Enchantment), Jeff Bullas, Jk Allen (Hustler’s Notebook), Kristi Hines (Kikolani/Photostry.com), Linda Bustos (Get Elastic), Marcus Sheridan (River Pools and Spas/The Sales Lion), Mark Schaefer (Businesses {grow}/The Tao of Twitter), Marlee Ward, Mitch Joel (Twist Image/Six Pixels of Separation), Natalie Sisson (Suitcase Entrepreneur), Onibalusi Dele (YoungPrePro), Randy Komisar (Monk and the Riddle/Getting to Plan B), Sean Platt (Ghostwriter Dad), Steve Kamb (Nerd Fitness), Steve Scott (SteveScottSite), Stuart Mills (Unlock the Door), Tristan Higbee (Bloggers Bookshelf), Tyler Tervooren (Advanced Riskology), and with a foreword by C.C. Chapman (Digital Dads, and co-author with Ann Handley of MarketingProfs of Content Rules) Continue reading

Findability – 21 New Rules of Content Marketing

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findability

While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost… but companies who continued to push for relevant, frequent and recent content that provided value to their audience continue to see the rewards. Are … Continue reading

BlitzMetrics: Social Media Dashboards For Your Brand

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blitzmetrics

BlitzMetrics offers a social dashboard that monitors your data across all your channels and products in one place. No need to search for metrics across all the various social platforms. The system provides reporting on your top fans and followers to help you build brand awareness, engagement and ultimately – conversions. Most of all, BlitzMetrics help marketers understand when and what content is the most … Continue reading

Marketing Buzzwords from Mashable

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Marketing Buzzwords

The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it. Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms … Continue reading