Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same!

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5 OUT OF 5 STAR REVIEWS FOR ENGAGEMENT FROM SCRATCH!: “After reading the book, I felt as though I had had direct access to some of the best minds in marketing, blogging, copywriting and business. The contributors to the book seemed to answer my questions preemptively – I feel infinitely more prepared now as a business owner, having read Engagement from Scratch, than I did prior. A must-read for anyone looking to gain traction in any industry.” -Ruth Zive “This book has had the most impact on my understanding of what it takes to become an online superstar! As a blogger, marketing consultant, and content creator, I am using this as a blueprint for building a loyal following and an engaged community. The people profiled in this book are some of the biggest online community building and blogging stars. This is no hype, it’s all real world advice that has been proven to work! I have completely redefined my online strategy, based upon what I learned from these successful people.” -K. Scott “Great book that truly did engage me from scratch. Some great advice from some BIG names in blogging and the online community. Surprising how so many people can write about same subject with a slightly different perspective, so you pick up another snippet with each chapter. Buy it BEFORE you blog! -Doug Robb THIS IS NOT JUST ANOTHER ONLINE MARKETING BOOK! Engagement from Scratch! contains the most important lessons learned from over 135 years of persistent effort and experimentation by some of the world’s most successful audience- and community-builders. In this book, they have come together to answer one crucial question: How would you build an engaged audience, from scratch? Each of the 30+ co-authors has built an engaged and loyal audience, and in this book they explain exactly how they would do it all again. YOU WILL LEARN (in less than 20 pages each): How the Guy Kawasaki’s pillars of enchantment can make people love you Brian Clark’s fool-proof method for finding exactly what people will buy Why building an audience is like starting a riot in London (Blog Tyrant) Derek Halpern’s formula for creating wildly popular blogs How to apply the 5 levels of networking like a superstar (Marcus Sheridan) Why your natural fear of engagement does not matter (Corbett Barr) How Alex Osterwalder built an audience with innovative business models How to get the whole internet to help you (Evan Carmichael) And much, much more. So open the book, and get started! Here’s the full list of contributors to the book:Adam Toren (Blogtrepreneur/Small Business, BIG Vision), Alexander Osterwalder (Business Model Generation), Ana Hoffman (Traffic Generation Cafe), Anita Campbell (SmallBizTrends/BizSugar), The Blog Tyrant, Brian Clark (Copyblogger), Corbett Barr (Think Traffic/Expert Enough), Danny Brown (Bonsai Interactive), Derek Halpern (Social Triggers/DIYThemes), Dino Dogan (Triberr/DIYBlogger), Evan Carmichael, Gini Dietrich (Arment Dietrich/Spin Sucks), Guy Kawasaki (Alltop/Enchantment), Jeff Bullas, Jk Allen (Hustler’s Notebook), Kristi Hines (Kikolani/Photostry.com), Linda Bustos (Get Elastic), Marcus Sheridan (River Pools and Spas/The Sales Lion), Mark Schaefer (Businesses {grow}/The Tao of Twitter), Marlee Ward, Mitch Joel (Twist Image/Six Pixels of Separation), Natalie Sisson (Suitcase Entrepreneur), Onibalusi Dele (YoungPrePro), Randy Komisar (Monk and the Riddle/Getting to Plan B), Sean Platt (Ghostwriter Dad), Steve Kamb (Nerd Fitness), Steve Scott (SteveScottSite), Stuart Mills (Unlock the Door), Tristan Higbee (Bloggers Bookshelf), Tyler Tervooren (Advanced Riskology), and with a foreword by C.C. Chapman (Digital Dads, and co-author with Ann Handley of MarketingProfs of Content Rules) Continue reading

Infographic: Findability – 21 New Rules of Content Marketing

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findability

While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost… but companies who continued to push for relevant, frequent and recent content that provided value to their audience continue to see the rewards. Are you ready for a new world of search engine optimization, social media, and content marketing? You had better be, because Google, Facebook, Twitter, and other … Continue reading

BlitzMetrics: Social Media Dashboards For Your Brand

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blitzmetrics

BlitzMetrics offers a social dashboard that monitors your data across all your channels and products in one place. No need to search for metrics across all the various social platforms. The system provides reporting on your top fans and followers to help you build brand awareness, engagement and ultimately – conversions. Most of all, BlitzMetrics help marketers understand when and what content is the most effective so that you can adjust your messaging according to what makes your fans excited. BlitzMetrics Features and Benefits Monitor content across Facebook, Twitter, Youtube, … Continue reading

Infographic: Marketing Buzzwords from Mashable

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Marketing Buzzwords

The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it. Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms that every marketer needs to fully understand. And my biggest problem is with the term Return on Investment being listed as a buzzword. ROI isn’t … Continue reading

Infographic: How to Write the Perfect Tweet

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Tweet

Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Marketing Technology Blog?). Gerry Moran has written a great post and put together a blueprint for publishing the perfect tweet. Gerry recommends three social media goals for your tweets… amplification, engagement and conversion. I couldn’t agree more! Because there is so much noise on Twitter, I find myself having more conversations on Facebook and doing a little more preparation with my tweets. That actually is resulting … Continue reading

Infographic: Successful Strategies for Social Enticement

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Best Way to Engage Users

We’ve written about ShortStack in the past and today they sent over a nice note with a helpful infographic. Can you guess the best way to motivate users to spur engage with your brand or business? You got it: contests! That’s what ShortStack found when they did a survey of more than 800 users. (PS: That’s our affiliate link) That result didn’t surprise us — because we see every day how contests can increase Likes and inspire sharing. What surprised us was that 38% of respondents who participated in our … Continue reading

Infographic: Like Us! A Survey of Users on Brand Engagement

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Facebook Like

Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I see on Facebook simply use it as a publishing tool… but this infographic may have you rethink that strategy! Lately we’ve heard a lot of debate about the value of … Continue reading

Infographic: Why Users Disengage With Your Email

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subscriber-engagement-infographic

Too many email marketers fall into a rhythm where they send email based on their corporate schedule or their goals rather than the subscribers’ needs. Providing emails to your audience and ensuring they’re valuable will keep them subscribed, engaged, converting… and will ultimately keep you out of their junk email folder. After visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. For a marketer, this is the most fragile, difficult relationship to maintain, and one wrong step … Continue reading