So you’ve got your social media presence up and running. You’re adding fans and followers by the day and getting a trickle of visitors to your site. Social media is providing you growth, but you’re not seeing the return on investment that all the social media gurus are talking about. Social media appears to be this huge net, but you’re not catching anything because everyone is slipping through the holes. There are two critical events when it comes to social media marketing: Converting a fan or follower into a prospect … Continue reading
