Tag Archives: email testing

Infographic: An Email’s Journey to the Inbox

Posted on by Douglas Karr
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Email Testing Software

We were just discussing in a content marketing training webinar today with a national company how email design and email marketing performance has changed due to the way clients render as well as how mobile devices render email. With 30% of emails being read on a mobile device, it’s more important than ever to design your emails properly… and test them! Email rendering can still go wrong, even armed with this knowledge. Make a habit of testing every message you send across major email clients before sending. Litmus offers a … Continue reading →

Did You Test Your Latest Campaign?

Posted on by Douglas Karr
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Animated Email

I received a beautiful email from Best Buy Reward Zone today. The well-designed email had crisp imagery with solid offers. One offer that caught my eye was a 16Gb SD Card for $24.99. I clicked the link and was asked to sign in. I tried to sign in and subsequently it failed. I tested 2 browsers, tried my account number and my email address… and couldn’t even do a password retrieval. I complained on Twitter and @Coral_BestBuy tried helping me out. She explained that I was actually logging into Best … Continue reading →

Blog Post Number 1,000 – Live from Techpoint!

Posted on by Douglas Karr
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This is it! Blog post number 1,000 – live from the 10th Annual Techpoint Summit in Indianapolis, IN. A technology summit in Indiana? Ironically, I’m in the multi-channel marketing session speaking to voice, email marketing, and corporate blogging for marketing along with the legalities associated with each. Ironically, Governor Mitch Daniels joked about this as well this morning after a great introduction by David Baker, CEO of First Internet Bank, and Ron Brumbarger, CEO of BitWise Solutions. One of the startling statistics that Gov. Daniels provided was that business startups … Continue reading →

I’ll be in attendence at the TechPoint Summit on Friday

Posted on by Douglas Karr
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This morning, Mark Gallo (Patronpath’s president) shared a great article in The Indianapolis Star about the history and goals of Techpoint, a regional technology advocacy group here in Indianapolis. Ironically, I was invited by the kind folks at Bitwise Solutions to be their guest at the TechPoint summit this Friday. Thanks to Ron and Kim for the invite! Mark provided me the day off to attend and I really appreciate it. This is a ‘small town’ when it comes to technology and I think it’s important that we maintain our … Continue reading →