Technology and Marketing Advice from New Media Marketing Experts
Imagine you were a struggling shop or restaurant but down the road was a busy Starbucks. How could you reach those folks in Starbucks? TweetTwo is a new service that monitors peoples’ check-ins on Twitter and posts a Tweet to them if they’re within reach of your establishment. Nick Carter, a Marketing Technology blog author, created the ingenious service. Here’s a great video explaining the service: Nick developed the service to first identify when a tweet was generated at a … Continue reading
Dr. Todd’s, an e-commerce site for quality foot care products, turned to SmallBox for a custom web marketing package. One key component of Dr. Todd’s marketing mix is email marketing. We created a new content strategy, a fresh design and mapped out an editorial calendar. We’ve analyzed one of Dr. Todd’s promotional emails to show what makes people click and convert. A Clear Offer You may have heard the term “the gamification of couponing” as a way to describe the … Continue reading
Whenever I take the time to chat with friends in the industry, I always learn about new and amazing tools. Today I was speaking to Pat Coyle. Pat runs the premiere Sports Marketing agency, Coyle Media. He shared Geotoko with me – a real-time location-based marketing and analytics platform. It’s quite an impressive toolset, combining the ability to market using Foursquare, Twitter and Gowalla with Facebook Places on the way. Now that Google Places is adding check-in, I’m sure that’s … Continue reading
Back in April I walked through Google’s Local Business Center. Google has since updated the local business center to include analytical information. Regardless of your business, you should be on the map! Now that Microsoft’s Search Engine, Bing, has hit the market, don’t forget to register your business there as well! Bing has quite an extensive Business Listing Center. One quirk with the system I found was that I couldn’t put a suite number because the address must be cleansed … Continue reading
Trying to get into a search results page for a specific keyword term can take a lot of work. I’m surprised at the number of local businesses, though, that don’t take advantage of Google Local Business. I worked with my favorite Indianapolis Coffee Shop, The Bean Cup, to get good search engine placement… but the first step was to ensure they were listed on Google’s map: If you do a search on Google for coffee shop Indianapolis, before any search … Continue reading
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