Tag Archives: Email Marketing

Email Acquisition Exchange with ividence

Posted on by Douglas Karr
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ividence

Email continues to be a dominating force in the online marketing industry. While technology has infused itself into virtually every other aspect of online marketing, email seems to be the one that has barely moved in two decades. Recent advances in affordable marketing automation are exciting, but acquisition, permission and SPAM still lead the challenges of the industry. Building great content and a relevant email is the easy part… the most difficult part is still acquisition. Building a great marketing … Continue reading →

Which End of the Sales Funnel?

Posted on by Douglas Karr
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Online Sales Funnel

Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of those visitors they have, they’d be very successful. Many of the technologies we work with are built to shorten the … Continue reading →

Infographic: Is Email Dead?

Posted on by Douglas Karr
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email-dead

When I read the recent story about an IT group in the UK that banned email, I had to stop and think about my own activity on a daily basis and how much email robs me of a productive day. I posed the question to our readers via a Zoomerang poll and very few thought that email would die any time soon. The problem, in my opinion, isn’t email. When email is utilized effectively, it’s incredibly efficient. Having a written, … Continue reading →

Join the Delivra Team on MTB Radio

Posted on by Jenn Lisak
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We are happy to announce that we will be having our sponsor, Delivra, on the Marketing Tech Blog Radio Show this Friday, December 9, at 3 p.m. EST. On the show, we will be talking to a variety of advocates from the Delivra team, including Neil Berman, CEO; Megan Glover, Director of Marketing; and Lavon Temple, Marketing Coordinator. Each team member will be providing insight into the email marketing industry, as well as tips on how to optimize your email … Continue reading →

An Insider’s Look at the Future of Email Marketing Software and Services

Posted on by Scott Hardigree
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Jet Pack

One of the benefits of living and breathing a niche industry, like operating an email agency, is that it affords one the opportunity to ponder what the future may hold. The following is a future-vision of what email marketing will look like in year 2017 for practitioners, marketers and consumers alike. The Name of the Game Has Changed Fast forward six years and the term “email marketing” has disappeared from our vernacular entirely. Although lower than 2011, email marketing still … Continue reading →

Stop Assuming I Know You!

Posted on by Douglas Karr
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Who are you?

At least once or twice a week, I get some email that’s smartly crafted, personable, and I have absolutely not a single clue why I’m receiving the email or the company that sent it. It typically goes something like this: From: [Product] Subject: [Product] Version 2 Released! Hello [Product] User! We’ve been hard at work that last few months redesigning [product]. We haven’t seen you in a while and there have been some changes, so we thought you’d like to … Continue reading →

Infographic: Email Best Practices for the Holiday Season

Posted on by Douglas Karr
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Email Marketing for Holidays

Consumers love email marketing. In fact, when surveyed, consumers state that email is one of their favorite means of getting offers and discounts from the businesses that they work with. This holiday season will be no different and you need to plan accordingly. Test, segment and increase the frequency of your emails this holiday season and you can drive a lot more business! The Marketing Technology Blog and Delivra have produced this infographic to help you plan your email season … Continue reading →