Tag Archives: Email Marketing

Infographic: 5 Techniques to Bring Your Emails to Life

Posted on by Douglas Karr
97
Live Email Content

With over 68% of all email being SPAM, it’s not only difficult to get your email to the inbox, getting it opened and the content clicked on requires quite a bit of attention. Leveraging live email content may be the strategy that puts your emails over the top. Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your … Continue reading →

TinyLetter: No Frills Email Newsletters

Posted on by Douglas Karr
97
TinyLetter

Log into any major email service provider nowadays and, if you’re not technically savvy, you’ll probably pass out at the menus, features, functionality, jargon and reporting. Sometimes the magic of technology is when someone smart rethinks the process and boils down the application to only the necessities. TinyLetter is such a service. TinyLetter Features Design your subscribe page. The signup form is elegant and easy to edit, so you can make TinyLetter your own. Compose and send your TinyLetter. There aren’t any templates to bother with. One click, and you’re … Continue reading →

Infographic: How Email Integrates Multi-Channel Marketing

Posted on by Jenn Lisak
226
Multi-Channel Marketing Infographic

In this day and age, marketing is multi-faceted. From blogs to social media to infographics to email, it is important that all of our messaging is consistent and integrated. We’ve found over the years that email is at the core of multi-channel marketing. We worked with our friends at Delivra to create this infographic about how email helps marketers consolidate and condense their marketing messaging. Did you know that 75% of social media users consider email as their preferred message of communication with companies? That’s huge. Email is permission-based marketing, … Continue reading →

Perfect Data is Impossible

Posted on by Cody Sharp
119
Perfect Data is Impossible | Marketing Tech Blog

Marketing in the modern era is a funny thing; while web based marketing campaigns are much easier to track than traditional campaigns, there is so much information available that people can be paralyzed in a quest for more data and 100% accurate information. For some, the amount of time saved by being able to quickly find out the number of people that saw their online ad during a given month is negated by the time they spend trying to see why their traffic source numbers don’t quite add up. Besides … Continue reading →

Marketing Strategy Losers and Winners of 2012

Posted on by Douglas Karr
118
2012 Winners and Losers

As we begin to look back at the last year, I believe it’s important to get a clear picture of what marketing strategies are growing… both in popularity and results. It’s also important to recognize the strategies that had marketers running in circles and not really producing the results they were looking for or needed. Marketing Strategy Losers of 2012 Backlinking – One of our more controversial and popular posts in 2012 was announcing that SEO is dead. While many SEO consultants simply freaked out after reading the title, the … Continue reading →