Technology and Marketing Advice from New Media Marketing Experts
We ramped up our weekly newsletter (be sure to sign up!) and I noticed that our open and click-through rates are quite low. Chances are that many of those emails aren’t making it to the inbox at all. One key item was that we had a SPF record – a DNS text record – that didn’t indicate that our new email service provider was one of our senders. Internet service providers use this record to validate that your domain is authorizing to send email from that that sender. Since our … Continue reading
We were just discussing in a content marketing training webinar today with a national company how email design and email marketing performance has changed due to the way clients render as well as how mobile devices render email. With 30% of emails being read on a mobile device, it’s more important than ever to design your emails properly… and test them! Email rendering can still go wrong, even armed with this knowledge. Make a habit of testing every message you send across major email clients before sending. Litmus offers a … Continue reading
