Tag Archives: eloqua

Video: Marketing and Sales… Ahhh the Synergy

Posted on by Douglas Karr
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Jesubi

This is one of those videos that every organization with hard-working marketing and sales teams is going to love… and probably laugh at uncomfortably. In present-day organizations, the marketing department is tasked with building marketing programs that attract leads. When the leads have budget and are ready to buy, they’re called marketing qualified leads (MQLs). Those MQLs are passed over to the sales department (through the “pipeline”) who then schedules demos or sales calls with the prospect and is tasked with closing them. But it the synergy isn’t always as … Continue reading →

3 Reasons I’m Hosting My Webinar with ReadyTalk

Posted on by Isaac Pellerin
Readytalk Launcher

I’ve got a webinar next week — 3 Ways to Sell Without Fear with Chris Baggott — and I want to make sure it is executed as smoothly as possible, so I’m using ReadyTalk. Here’s why. I was first introduced to ReadyTalk after having a webinar meltdown with GoToWebinar. I had 3 guests on the show from Denver, San Francisco, and London. More than 200 patient and gracious attendees hung in there as we dealt with extensive audio and visual delays. So I needed to find a provider with the … Continue reading →

Right On Interactive Named Leader in Marketing Automation

Posted on by Douglas Karr
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right-on-interactive

Before you read this, I’ll fully disclose that I’m friends with Troy Burk and Amol Dalvi and quite a few of the other employees at Right On Interactive (ROI). And – we’re proud to announce that we’ll be working with Right On Interactive to provide marketing automation posts here on the Marketing Technology blog! They’re officially a partner as of yesterday! So how cool is it that the day we’re going to announce the partnership, that Gleanster, a marketing research company, publishes a review of marketing automation providers naming Right … Continue reading →

10 Facebook Strategies for B2B Marketers

Posted on by Douglas Karr
137
B2B Facebook Marketing

Brandglue, a newsfeed optimization tool that helps pages rank higher with the Facebook algorithm, has provided insight using PageLever statistics on how they helped Eloqua grow their Facebook community by 2,500%. It’s a great presentation, walking through the use of landing tabs, sweepstakes, referral data, content, timing, etc. The resulting 2,500% increase in Facebook drove 150% more visits back to Eloqua. Nice work! The bottom line from Eloqua’s post on the presentation: Stop using auto-posting tools: They cloud your content’s visibility. Create a landing tab for new visitors: You wouldn’t … Continue reading →

Digital Body Language at The Online Marketing Summit

Posted on by Douglas Karr
68

As of today, my list of books to read just got one deeper. I had the pleasure of speaking at the Online Marketing Summit in Houston on behalf of Compendium Blogware. At the summit was also Steven Woods of Eloqua. Steven’s keynote and panel conversations were insightful and thought provoking. Steven has released the book, Digital Body Language – Deciphering Customer Intentions in an Online World: Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it … Continue reading →

Blogs are not Forums – Making them a Great Corporate Marketing Tool

Posted on by Douglas Karr
170

A frequent concern that is brought when discussing corporate blogging as a business strategy is the fear of customers airing their complaints. When this question was posed in a class I did last week, I really missed a key point that I usually discuss. At the core of this is the difference between a forum and a blog. What distinguishes a Blog from a Forum? People visit business blogs to build knowledge of a company, product, or service while building a relationship with the blogger. People visit business forums to … Continue reading →