Pat has another great post on his blog about a trend in Australia where sports sponsors are seeing a decline in brand awareness – even though they continue to do the same things. What’s the definition of insanity? Insanity is doing the same thing and expecting different results. Marketing and Advertising Insanity Wherever we find an Advertising Agency or a Marketing Firm, we find this don’t we? People tend to admire their own work, ignore the data, and continue to work within their comfort zone: Agencies that are great at … Continue reading →