Tag Archives: Efficiency

How to get blog ideas using Google

Posted on by Michael Reynolds
198
googleblog1

As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to get blog ideas is to simply use Google’s new instant results feature. The way to use this is to start typing in keywords that are related to your industry, and … Continue reading →

Corporate Blogging for Dummies is Here!

Posted on by Douglas Karr
227

We could not be more excited! This week, the first copies of Corporate Blogging for Dummies were shipped to us. I can’t tell you the feeling of pride in opening the box and seeing our names in print on the front cover. Corporate Blogging for Dummies is over 400 pages of incredible information – not a stone was left unturned in our desire to write the best blogging book for corporations on the market. The Wiley for Dummies format is a winner, especially with regard to a book like this. … Continue reading →

5 Keys to B2B Blogging

Posted on by Douglas Karr
107

This week I’m working on a presentation for the Webtrends Engage 2010 conference in New Orleans. My topic is quite specific and the time slot is very brief (10 minutes), so it’s challenging me to do one heck of a presentation! I’ve been asked to speak to successful B2B Blogging. I’ve narrowed the keys to Business to Business Blogging down to 5 distinct strategies for the presentation: Be in front. It’s not enough to blog, you must be in front of all the other competitors and other noise out there. … Continue reading →

It is All About Reusable Code? er… Content

Posted on by Lorraine Ball
239

I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value of reusable code. While every client likes to think they are unique, he explained once you write code to automate a process, more than one customer will be able to use the process and the code. The same concept of reusable code applies to many different situations including marketing. Working … Continue reading →

Do Comments equal Conversions?

Posted on by Douglas Karr
221

I did some analysis of my blog this weekend to look for a correlation between my search engine results, my most popular blog posts, the posts with the most comments, and the posts that actually resulted in revenue due to consulting or speaking engagements. There was no correlation. Reviewing my most popular posts, you’ll find WordPress Contact Form, Huntington Bank Sucks, I left Basecamp, and the length of an Email Address carry the most traffic. Those posts lead the way for Search Engine Results. Those posts also carry the most … Continue reading →

Video: What Would Seth Do?

Posted on by Douglas Karr
238

As I watch the growth of Compendium Blogware, it really does warm my heart that I played an early role (and continuing role as best I can) in a business that’s changing the behavior and landscape of how businesses communicate with their prospects and customers. Chris Baggott is an amazing evangelist for the medium and his company is a testament to the medium, the applications that enable this communication, and the broader appeal of putting a human face on business. Chris and Cantaloupe.TV did this extraordinary video on that very … Continue reading →