The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase. Maxymiser identifies 5 influential personas of shoppers. They are the bargain hunter, the first-time online shopper, the touchy feely shopper, the needs-inspiration shopper and the last-minute shopper.
Our Ecommerce sponsor, Zmags, has released a new digital publishing viewer. Verge™ allows companies to convert their PDFs (and other content) into a viewer where they can overlay data, images, video, and even their ecommerce platform. The viewer can be deployed on desktop, mobile and tablet through a simple management platform. This is quite an advancement in digital publishing, allowing companies to build interactive and engaging experiences where they can sell directly. In the past, a company could distribute its magazine or brochure but had to rely on the reader … Continue reading
As the holiday season approaches, it is important to think about what online shoppers are looking for when they are going to buy gifts and goods for themselves. In coordination with DMA Marketing Councils, the rich-media marketing platform provider has compiled some great research on how online shoppers go through the purchasing process, and what users are looking for during the shopping experience. In this webinar, you’ll learn about the following: What users want to see during the shopping experience on each device (smart phone, tablet, desktop, etc.) What is considered … Continue reading
You’re never going to attain 100% of sales after someone adds the product to your shopping cart, but there’s no doubt that it’s a gap where revenue is slipping through. There are strategies to draw folks back in… remarketing is one of them. Remarketing campaigns follow people after they abandon the shopping cart and remarket advertisements to them as they visit other sites. The return is typically nice on remarketing campaigns. However, that’s after they’ve abandoned… how about before they abandon? Providing wish lists, free shipping, up front costs and … Continue reading
We had a guest in the office the other day that was looking to sell product online. They started talking about some robust enterprise ecommerce packages like X-Cart and Magento and wondering what kind of resources it would take to launch. While we’ve worked with these suites, they’re typically overkill for the average person wishing to sell products online. When we asked how many products they’d be selling, the answer was “a ton”. Digging deeper, we identified “a ton” at between 150 and 200 products. Folks, that’s not a ton… … Continue reading
If Content is King, then UX must be Queen. With the dramatic growth of mobile and tablets, the user experience (UX) may have the largest impact on sales growth outside of the quality of the content itself. These experiences can no longer be denied and must be a taken into consideration as you fine-tune your online presence. This infographic is from Monetate: The burgeoning tablet market has made understanding trends in hardware important when optimizing a website to create a relevant customer experience. This infographic includes information about the habits … Continue reading