Dummies
Martech Zone articles tagged dummies:
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Content Marketing
What Does “Context Marketing” Really Mean?
As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only when they understand the context of the message. Without context, meaning is lost. Without context, audiences get confused about why…
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Content Marketing
Corporate Blogging for Dummies: An Interview with Chantelle Flannery
This is the second video, with Chantelle Flannery, in our author videos produced for the release of Corporate Blogging for Dummies. Earlier today, we published the first video, with Douglas Karr. Our goals of the videos and their incorporation to the Corporate Blogging Tips site were to: Promote the release of the book, Corporate Blogging For Dummies. Promote the site…
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Content Marketing
Corporate Blogging for Dummies: An Interview with Chantelle Flannery and Douglas Karr
Rocky Walls and Zach Downs from Twelve Stars Media came down to our office and shot videos of Chantelle and me for a couple of videos we wanted to put on the site. This was a fantastic session. None of the content was scripted or rehearsed. We reviewed our goals before the shoot: Promote the release of the book Corporate…