Dma
Martech Zone articles tagged dma:
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Email Marketing & Automation
Vladislav PodolyakoJul 27, 2023
Timing Matters: Enhancing B2B Outreach Email Engagement for Optimal Results
In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem easy at first. But without testing and metric review, email delivery time may significantly impact performance. To determine their performance,…
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CRM and Data Platforms
Douglas KarrJan 17, 2013
Transforming Big Data into Actionable Insights
2013 may be the year of Big Data… you’re going to see a lot more discussion here on Martech Zone on tools to find, manage and leverage very large volumes of data. Today, Neolane and the Direct Marketing Association (DMA) issued a free report entitled, Big Data: Impact on Marketing Organizations. Key findings on the report are being shared through…