Discovery

Martech Zone articles tagged discovery:

  • Sales and Marketing TrainingWays to Enhance Your Online Brand Presence

    Mastering the Digital Landscape: Three Ways to Enhance Your Online Brand Presence for Today’s Marketing Demands

    People are online a lot.  More than 30 percent of U.S. adults say they are online almost constantly, a number that continues to climb. Whether we are logging in for work or scrolling through our feeds in the supermarket checkout line, it’s clear that we are digital-first and online-oriented.  Pew Research Center We are also navigating an increasingly crowded online…

  • CRM and Data Platforms
    Optimove: CRM Customer Journeys Mapped With AI

    Optimove: Driving Transformative Customer Relationships With AI

    Optimove is an industry leader in the realm of customer relationship management (CRM), recognized for its AI-led orchestration, comprehensive customer insights, and multi-channel approach. The company is celebrated for its ability to personalize customer journeys at scale and ensure optimal communication and engagement at all customer touchpoints. Optimove received perfect scores in 12 criteria in Forrester’s Wave for Cross-Channel Campaign…

  • Marketing Tools
    Software Review Advice Comparison Discovery Sites

    Software Review, Advice, Comparison, And Discovery Sites (50+ Resources)

    Quite a few people wonder how I can find such a wide array of sales and marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from alerts I have set up, there are some great resources for finding tools. I was recently sharing my list with Matthew Gonzales, and he…

  • Social Media & Influencer MarketingSocial Media Predictive Data

    Enterprises using Social Media To Predict Demand: PepsiCo

    Consumer demand today changes faster than ever before. As a result, new product launches are failing at extremely high rates. After all, accurately assessing the market and predicting demand requires terabytes of data, which ranges from point-of-sale numbers, e-commerce transactions, out-of-stock histories, pricing averages, promotional planning, special events, weather patterns, and a many other factors. To add to that, most…

  • Marketing InfographicsAgile Marketing Infographic: Agile Marketing Journey

    The Agile Marketing Journey

    With a decade of helping companies grow their businesses online, we’ve solidified the processes that ensure success. More often than not, we find that companies struggle with their digital marketing because they attempt to jump directly into execution rather than taking the necessary steps. Digital Marketing Transformation Marketing transformation is synonymous with digital transformation. In a Data Study from PointSource –…

  • Ecommerce and Retail
    retail customer journey 1

    Retail Customer Journeys Have Absolutely Changed

    Sometimes I wonder if I wrote a hundred more posts about changing buying behavior, with hundreds of additional data sources, if prospects will begin listening. They just don’t seem to be listening, though. When we hear we’re different and then do some research we always find the same thing. Consumer buying behavior is changing. The change was slow at first,…

  • Content MarketingB2B Online Marketing Playbook

    The Playbook for B2B Online Marketing

    This is a fantastic infographic on the strategies of every successful business-to-business (B2B) online system. As we work with our customers, this is relatively close to our engagements’ overall look and feel. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks…

  • Ecommerce and Retaildata path purchase

    Data’s Role in the Online Path to Purchase

    There are dozens of points on the path to purchase where retailers can collect and use data to enhance the shopping experience and turn browsers into buyers. But there is so much data that it can become easy to focus on the wrong things and veer off course. For example, 21% of consumers abandon their cart simply because the checkout…

  • Social Media & Influencer MarketingSocial Business By Design

    The First Step in Social Business: Discovery

    I recently finished reading (for the second time) the excellent book, Social Business By Design: Transformative Social Media Strategies for the Connected Company, by Dion Hinchcliffe and Peter Kim. The question I often hear is, Where do we start? The short answer is that you should start at the beginning, but how we define the beginning is probably the most…

  • Content Marketing
    technology cognition

    Productivity Secrets: Technology Isn’t Always Technical

    I’ve got to admit, the four letters T-E-C-H give me the shivers. The term “technology” is practically a scare word. Whenever we hear it, we’re supposed to be either afraid, impressed or excited. Rarely do we focus on the purpose of technology: getting complexities out of the way so we can get more done and have more fun. Just Information…

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