Discount
Martech Zone articles tagged discount:
-
Ecommerce and Retail
Does Discounting Devalue a Brand More than Free?
We were having a good discussion about my upcoming presentation at Social Media Marketing World about what kind of offer we could make to folks that attended my session or the event as a whole. The conversation came up with whether or not any discount or free option might devalue the work we would provide. One of the lessons I’ve…
-
Ecommerce and Retail
Flash Sales: An Effective E-commerce Tool For Driving Significant Revenue
What is a flash sale? A flash sale is a steeply discounted offer that has a quick expiration. E-commerce providers drive many more sales by offering daily flash sales on their sites. Consumers wind up returning daily to see what the deal is… purchasing more items more often. But do they work? Familiar brands with loyal customers can no longer…