Tag Archives: digital publishing

5 Must-See Digital Publishing Examples

Posted on by Douglas Karr
47
Digital Publishing Video

We’ve been experimenting with our client, Zmags, for some clients and their viewer is too cool. I wanted to show some examples of, what I believe, are some incredible interactive digital applications! To open the viewer, just click on the screenshot of the viewer! Clients of Zmags Commerce Pro product are seeing phenomenal results, including a 5x increase in page views, 2x time spent on site, up to a 2x lift in conversion rates and a 55% increase in average order value! CVS Caremark – video, interactive pages… a dazzling … Continue reading →

Verge Integrates Ecommerce and Digital Publishing

Posted on by Douglas Karr
232
Digital Publishing and Ecommerce

Our Ecommerce sponsor, Zmags, has released a new digital publishing viewer. Verge™ allows companies to convert their PDFs (and other content) into a viewer where they can overlay data, images, video, and even their ecommerce platform. The viewer can be deployed on desktop, mobile and tablet through a simple management platform. This is quite an advancement in digital publishing, allowing companies to build interactive and engaging experiences where they can sell directly. In the past, a company could distribute its magazine or brochure but had to rely on the reader … Continue reading →

Driving Conversions with Rich Digital Experiences

Posted on by Douglas Karr
71
Tablet Ecommerce

By 2015, Forrester predicts that more than 105 million tablets will be accessing the Internet in the United States… up 28% from their previous forecast of 82 million. Laura Friedman of the E-tailing Group has been reporting a dramatic rise in mobile and tablet shopping along with the purchases… with tablet conversion rates double the mobile web! Behaviors are changing. It’s rare that people are not without their mobile devices. Even while watching television, it’s not uncommon for people to be browsing on the second screen of a laptop of … Continue reading →