I was subscribed to a fairly complex step campaign from a company with a compelling offer. The emails were plain text but had great long copy. Each time I took an action on their site, I got different content based on my activity (or inactivity). Today I received a well-written email but I decided to forgo the offer and unsubscribe from the emails. Here’s how they said goodbye: Ouch! This is the message behind this, “you stopped playing so we’re on to the next sucker… see ya!” Only without the … Continue reading →