Database Mining

Martech Zone articles tagged database mining:

  • Content Marketingmining

    Aggregate Statistics Can Steer You Wrong

    It’s been almost 20 years since I started in the media business. I’m thankful for opportunities that put me at the forefront of database marketing technologies back then. I’m also thankful that we quickly discovered database mining. Most of the tools at the time provided us with aggregate statistics across the entire database. But these aggregate statistics can really steer…

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