Database Marketing
Martech Zone articles tagged database marketing:
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Advertising Technology
Douglas KarrNov 30, 2023
Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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Analytics & Testing
Douglas KarrNov 9, 2013
Data-Driven Marketing is Heating Up!
Some interesting findings from BlueKai’s study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities. While search engine marketing continues to be key, it dropped significantly. I believe that’s due to Google’s hiding of keywords and tightening of their algorithms killing the SEO industry. Marketers have shifted…
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Advertising Technology
Douglas KarrFeb 5, 2009
It’s Not Getting Easier for Marketers
Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the…