Database Marketing

Martech Zone articles tagged database marketing:

  • Advertising TechnologyDigital Marketing vs. Traditional Marketing Infographic

    Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection

    With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…

  • Analytics & TestingScreen Shot 2013 11 09 at 1.35.19 PM

    Data-Driven Marketing is Heating Up!

    Some interesting findings from BlueKai’s study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities. While search engine marketing continues to be key, it dropped significantly. I believe that’s due to Google’s hiding of keywords and tightening of their algorithms killing the SEO industry. Marketers have shifted…

  • Advertising Technologybusy marketer

    It’s Not Getting Easier for Marketers

    Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the…

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