Customer Support
Martech Zone articles tagged customer support:
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CRM and Data Platforms
How to Build a Client-Centric Culture
What does customer centricity mean to you? For some leaders, it is seen as a business mindset focused on building strong emotional relationships with customers to drive engagement and boost sales. On the other hand, some perceive it as a guiding philosophy shaping decision-making across an entire organization, ultimately aimed at customer happiness and enhancing customer experience. But regardless of…