Tag Archives: customer reviews

Infographic: The Joy of Clicking

Posted on by Douglas Karr
45
Online Shopper Needs Infographic

Ecommerce is a science – but it’s not a mystery. The best online retailers have cleared a path for the rest of us by implementing thousands of testing strategies and providing reams of data for others to see and learn from. Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make purchasing on their website pleasant, convenient, and easy. What else do consumers want from their online shopping experience? We take … Continue reading →

Service Industry Marketing Must Include Angie’s List

Posted on by Douglas Karr
184
Angie's List

Word of mouth plays a big role in creating a positive brand image and prompting prospects to make that final leap into making a purchase or patronizing a service. The web has a plethora of review sites… most of which are open to anonymous users that have become problematic due to trolling competitors and false reviews. These sites are overrun by competitors hoping to damage your reputation. Businesses are surprised to find out how different our client, Angie’s List, is. On Angie’s List, your business account is free. Your reputation is … Continue reading →

Leverage Customer Ratings with Pluck Reviews

Posted on by Douglas Karr
78
Pluck Framework

Online buyers prefer to do business with merchants they trust, and improving brand reputation needs to be the prime focus of any corporate communication initiative. Customer reviews are a common and time-tested method for building a brand’s credibility.  These reviews have to reflect the true and honest experience of a customer who has purchased and tried the product or service. But the million-dollar question is how to get the prospect to believe that the reviewer is actually a customer providing an authentic review, and not a marketer in disguise doling … Continue reading →