Aggregate Statistics Can Steer You Wrong

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Miner

It’s been almost 20 years since I started in the media business. I’m thankful for opportunities that put me at the forefront of database marketing technologies back then. I’m also thankful that we quickly discovered database mining. Most of the tools at the time provided us with aggregate statistics across the entire database. But these aggregate statistics can really steer you wrong. With aggregate views … Continue reading

Speaking in Your Audience’s Language

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It’s only fitting that I write a post about communication sitting in a conference room in France. Last night we had dinner scheduled for 8PM with a company at Le Procope, the oldest restaurant in Paris (est 1686). We were excited – this restaurant had patrons like Danton, Voltaire, John Paul Jones, Benjamin Franklin and Thomas Jefferson. We’ve been having a difficult time getting cabs … Continue reading

Eye have a spelling chequer

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This week I just finished reading Righting the Mother Tongue: From Olde English to Email, the Tangled Story of English Spelling by David Wolman. You may not know what orthography and etymology are and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel quite a bit better about my skills. There are millions of words in the … Continue reading