Technology and Marketing Advice from New Media Marketing Experts
If you’ve got a Smartphone or Tablet, viewing websites can be a bit challenging. Google comes to the rescue with Google Currents. Google Currents is Google Reader on steroids, even allowing publishers to optimize their content and organize it using their Google Currents Producer. Be sure to subscribe to the Marketing Technology blog on Google Currents. We’ve got all of our sections segmented out, our radio show, videos and even our Google+ content!
On Friday, I spoke at eduDEV, a conference of University educators and marketing departments, about the use of Analytics. Much of the audience utilize Google Analytics, so the presentation was modified for it. Rather than do another boring presentation on Google Analytics, I wanted to provide the audience with an impact of what their analytics applications were missing and what other tools were out there to fill the gaps. The tools that I made mention of in my Analytics presentation: Google Analytics URL Builder – a simple tool to generate … Continue reading
Spam Samaritans not only use their email accounts to communicate, but also contribute to stamping out spam for others. Last weekend my mother-in-law was describing how she abandonend her Yahoo! email account and migrated to Gmail, because it was, “all full of SPAM and couldn’t be read.” What she didn’t realize was this behavior hurts Internet Service Providers (ISPs), marketers and spammers alike. Internet Service Providers (ISPs) need feedback to improve your email experience. Without users logging complaints and marking email as spam, ISPs don’t have the input to protect users … Continue reading
So much of the industry is pushing marketers towards social media as the cure to growing their business online. I do believe that there are opportunities to growing your business through social media, but it pales in comparison to a great search engine marketing strategy. Andy Beal at Marketing Pilgrim released a post on Bing’s growth. The growth is due to a combination of relevance, usability, and listening to customers’ needs… something a bit uncharacteristic of Microsoft’s history. As you look at online for your marketing to grow and acquire … Continue reading
You may want to proceed with caution when utilizing some of the standard online SEO tools and reading some of the forums on how to increase your site’s rank, authority and backlinks… some of this information is far outdated. Case in point, I read on quite a few sites that submitting your site to Yahoo!’s directory was a great idea. For $299, your site would get indexed within the Yahoo! business directories, promoted on Yahoo’s directory page for a day, and perhaps get some attention from other sites that see … Continue reading
Robert Scoble asks, What are the tech bloggers missing? Your business! The post hit a nerve with me. Robert is absolutely right! As I read my RSS feeds on a daily basis, I’m tired of the same crap over and over again. Are Microsoft and Yahoo! talking again? Is Steve Jobs still running Apple? As Facebook continues to grow exponentially, will the ad revenue continue to suck? What is each founder of each mega-dot-com doing today? Who will get the story first, TechCrunch, Mashable, Slashdot, VentureBeat or Techmeme? Blahhh, blahhh, … Continue reading
