Tag Archives: curation

Feeding the Content Beast with Rallyverse

Posted on by Douglas Karr
58
Rallyverse

Companies with great content strategies aren’t limiting the value of their program to content that they alone write. There’s a massive quantity of content hitting the web every single second… some good, some bad. The ability to tap into that firehose, pull out the gems, and share it with your audience is a huge advantage over your competitors. If you become the primary source of information for your prospects and customers, they need not look anywhere else! Rallyverse knows the importance of an authentic and engaging brand voice in social … Continue reading →

MyCurator: Content Curation for WordPress

Posted on by Douglas Karr
138
Content Curation for WordPress

Content curation is becoming recognized as a key tool to provide fresh content for your blog, boost traffic and engage and retain your community. By curating content, you can filter, evaluate and analyze content published out on the web and leverage it for your own audience. We curate content daily on the Marketing Technology blog – finding you the most relevant information that can provide results for your marketing efforts. MyCurator is a complete content curation platform with a unique intelligent feed reader that learns to find just the content … Continue reading →

Mass Relevance: Tools to Leverage Content Curation

Posted on by Douglas Karr
62
Mass Relevance

Some of you may be asking what content curation is. There’s a ridiculous volume of content being published on the web via Twitter, Facebook, blogs, news, YouTube and other mediums. Chances are that some of that content is valuable to your audience – but it requires some analysis, filtering and presentation in a manner that is helpful. On the Marketing Technology Blog, we curate a lot of content. One example is infographics. While we find a ton of them, we’re careful to review, filter, analyze and explain why they are … Continue reading →

Hearsay Content Exchange: Curation and Syndication

Posted on by Douglas Karr
202
Content Curation and Syndication

On a daily basis, our team is reviewing hundreds of sources of marketing data and sharing that data through our marketing and client channels. We utilize alerts, social monitoring and readers to find and review content – and then push that content to our audiences and customers using tools like Hootsuite and Buffer to share that data. It’s not enough for us simply to share our own content… I think that’s a strategy that holds many companies back. Our competition puts out amazing content and, since our goal is to … Continue reading →

21 Marketing Terms to Impress/Annoy Your Colleagues

Posted on by Douglas Karr
79
Marketing Snob

I was sitting at home catching up on some reading tonight. I’m a pretty simple guy so whenever I hit some new terminology, I often click over to Wikipedia to figure out what the heck I’m reading. I’m also getting up there in years… so after I read what it is, I roll my eyes and go back to reading. The reason I roll my eyes is that authors (especially marketing authors) always feel compelled to have to invent new words for us to learn and to replace the old, … Continue reading →