Swipely offers companies a payment marketing platform. In essence, payment marketing is the art of looking for trends from the data hidden amidst the company’s transactions. With customer loyalty at an all-time low, it does make it easier to find hidden ways to connect with them using their payment data. Enterprises switching over to Swipely’s platform can continue to process payments as usual, while Swipely’s engine mines the data that comes along with such transactions to generate trends and other analytical insights. Swipely also provides industry benchmarks, facilitating comparisons. The … Continue reading →